Brand Communication

Global (dystopian) events such as COVID, Queen’s death, the Russian War, Hurricane Ian, etc. puzzled the marketers a bit. Should they play emotionally, or are wary of appearing tone-deaf?

South Korean consumer electronics giant LG Electronics has embarked on a remarkable journey to redefine its brand image and attract the new generation, specifically Gen Z.

What society expects of you and what you actually want out of life can be very different.

The science has been established. We are facing a climate and natural disaster. The world has reached a tipping point; the breakdown has begun.

In the world of search advertising, artificial intelligence (AI) is starting to make its presence felt.

Maybe. At least there's an article on brandingmag that says so. (We're not convinced)

Wise, formerly known as TransferWise, recently underwent a major rebranding effort aimed at modernising its image and better communicating its brand identity. The rebrand was led by design agency Ragged Edge and features bold, contrasting colors and unique typography that sets it apart from the traditional, more conservative branding often seen in the financial sector.

One of the funniest and legendary chat topic among the brand communication people is "Jesus is the biggest brand on earth". Is he a brand? Really?

In the world of brand marketing, collaborations have become a popular way for companies to differentiate themselves and offer unique experiences to their customers. And few have done it as creatively and boldly as Swatch, the Swiss watchmaker known for its colorful and playful designs. With its latest collection, "Swatch Art Journey," the company has teamed up with some of the world's most renowned museums to turn its watches into wearable works of art.

In his Branding Mag article, Chris Cleaver provides ten guidelines to follow if you want to successfully build a brand's reputation internally, boost employee morale and productivity, and ensure they're in it for the long haul.

In Metaverse, every day and night is spent with gamers, parents, insomniacs, preteens, and aspiring comedians.

Do you recall this? KFC faced an operational crisis in the UK in February 2018 when its delivery partner, DHL, failed to supply fresh chicken, forcing the fast-food chain to close over 900 outlets.

Did you know that a lot of employees don't align with the company values that they work in?

Restaurant branding is an old business. But branding in the new Tiktok time is something new!

Citroen's new logo, a two-dimensional rendering of the brand's chevrons inside an oval, is no doubt inspired by its past.

Celebrating the Legacy of a sound and vision icon, Adobe's new David Bowie-inspired digital tools inspire fans to create their own distinct personas!

In today's highly competitive business landscape, establishing a strong brand identity is more crucial than ever.

Are you often overwhelmed with a never-ending to-do list, but still feel like you're not accomplishing much? Do you find yourself constantly telling people that you're "super busy"? You may think that you're just extremely productive, but the reality is that you could be suffering from disorganization.

As we start the second month of a new year, (Yeah this might have been a little late) it's an excellent opportunity to reassess and set new goals for your startup or company's brand. By incorporating the seven factors outlined above, you can ensure your brand stays relevant and strong in 2023.

In 2022, Best Global Brands broke a new record, with the average brand value soaring past the $3 trillion mark.

Employer #branding (which so many companies don't have a clue) refers to how an organization is perceived as a place to work and its ability to effectively communicate its value to potential and current employees. As the younger generation enters the workforce, more companies started using AI to revamp their employer branding strategies, making them more appealing to individuals who prioritize a company's culture and sense of purpose.

Do you know how to reach the full potential of personalisation? Adobe recently published "Elevating Personalisation", a strategic guide to unbeatable hyper-personalisation.

Banks are in a precarious position in our volatile economy, especially as a downturn is expected.

Earth Week is here and it’s time to act!

Pentagram partnered with NLP pioneers Cohere to develop a groundbreaking visual identity, website, and playground environment for their innovative language AI platform.

If you still don't know, branding is an essential tool for companies to stand out and differentiate themselves, ladies and gentlemen. And guess what? Our spooky technology is here to help you in your branding efforts (no, not AI again). Let's talk a bit about Augmented Reality (AR) – that cutting-edge technology that's changing the game of branding as we know it.

As the second-hand market grows and sustainable practices gain traction, the future of branding will change to accommodate this new landscape. In a world where resource scarcity and eco-consciousness are driving consumers to buy less, purchase second-hand, recycle, and upcycle, brands will need to adapt and evolve to stay relevant.

It's probably been years since you last rocked that studded belt and squeezed into those skin-tight jeans. Your hairstyle has likely evolved into something less choppy, and you've bid farewell to the days of using up an entire pencil's worth of eyeliner.

In the realm of sports, the Olympic Games are akin to the legendary Mount Olympus, where athletes, like Greek demi-gods, partake in epic contests of strength, speed, and stamina. Embracing this spirit of duality - the "Everyday" versus the "Extraordinary" - Team GB, the symbolic emblem of the United Kingdom, Great Britain, and Northern Ireland's Olympic spirit since 1999, adorns a resplendent new identity. This transformative manifestation, the brainchild of Bath-based agency Thisaway, pays homage to the mortal and immortal elements of Olympic athleticism, echoing the extraordinary journey of elite athletes in a language that reverberates with the audience.

Surprise surprise! Law firms need brand identity design and brand positioning as well. Yes, believe it or not; actually all companies need it! This week, we were a bit curious to see how this work for law firms specifically:

Meta unveiled its Twitter-like platform, 'Threads', attracting over 30 million users within the first day. Quick-to-adapt brands were among the early registrants, keen to evaluate the platform's long-term prospects from both brand management and social media management perspectives.

TGI Fridays, the American-inspired cocktail bar and restaurant chain, has returned to its original name, 'TGI Fridays,' in the UK following a transformative brand update led by London-based agency, Boldspace. This rebrand signifies a significant milestone in the brand's evolution, capturing the essence of TGI Fridays' history and heritage.

Innovate your personal brand strategy and stand out on Threads, the newest text-based platform.

The announcement of HeyGen's 2.0 video avatar technology offers a glimpse into the potential applications and impact it may have on branding. Here's how AI tools, specifically this kind of avatar technology, can revolutionize branding:

In the dynamic realm of modern #business, the strategic pursuit of #branding goals has risen to paramount importance. We delve into the very essence of effective brand strategies that fuel impactful growth. Join us on a journey where clear objectives transform into remarkable #success stories, creating unbreakable bonds with your audience. Let’s unveil the art and science of branding goals that resonate, differentiate, and propel your brand to dazzling heights.

Here is the second part of our journey, where we delve deeper into the realms of brand awareness, trust-building, and the symphony of culture and communication. We will guide you through the labyrinth of branding goals, illuminating a path that leads to triumph, connection, and eminence.

In today's rapidly evolving job market, career changes are more common than ever before. One of the most lucrative and empowering shifts is the transition into consultancy. Whether you're leveraging years of expertise in a specific field or channeling your passion for helping businesses thrive, becoming a consultant can be a rewarding and fulfilling career path. But what sets successful consultants apart from the crowd? The answer is branding.

In a digital era marked by rapid transformations, TikTok emerged as a pivotal platform for both small businesses and large corporations in 2023.

In today's rapidly changing business landscape, sustainability is no longer an optional consideration—it has become an essential part of brand identity.

Hello, Curious Community! Today let's talk about something that's not just close to our hearts but is the essence of what we do—branding.

Greetings from London. Today we're diving into a topic that marries creativity with legal savvy—Intellectual Property (IP) strategy in brand development.

So, you've mastered the béarnaise, your sourdough has the perfect crumb, and even your latte foam is a work of art. You've got the culinary part down, but is your restaurant brand as appetizing as your menu? Let's dig in!

Crafting Lifelong Brands Through Immersive Experiences

In the UK, the wellness sector has burgeoned into a vibrant and competitive industry, with small businesses emerging as pivotal players. The key to standing out in this crowded market is effective branding. Branding goes beyond just a logo or a catchy tagline; it's about creating a unique identity that resonates with your target audience and reflects your business values and aspirations.

Barbie says playing with dolls could change the world (and has the science to prove it). Their latest ad campaign has been quite innovative, and we're liking it.

We take a look at seven specific trends that we've seen accelerating during our lockdown months and we can expect to see them become more prominent in the next 12 to 24 months.

While we're at our limits staying at home, consuming the internet, complaining about the wifi speed, February is here, and there're some good options to spend time in front of our screens. Our picks are:

Are you #curious about dreams? The world map from Mornings.co.uk shows the most commonly Google-searched #dream in every country where data was available.

One side effect of remote working has been lost moments of play. Without playtime, are we worse at our jobs?

Take that phone out of my sight! Yes. Possibly. At least not while eating. Please! Stolp - A signal-blocking butter dish is for a better phone habit.

Every day, ten women are killed in Mexico, and femicide has increased by 137% in the last five years. Maria Conejo, an artist, and illustrator from a small town just a few hours south of Mexico City, stand out from the crowd.

According to a new global survey by YouGov, advertisements are not doing enough to be fully effective; they lack in the diversity of representation.

Some can adapt this theme to their own project, some with various movements from art and design history, some with a retro design approach, and some with a three-dimensional approach

Do you have a sonic brand? Most brands aren't sonic and when they are it's limited to one medium like a jingle for ads. A few brands have managed to evoke strong brand recognition and associations by having a repetitive and iconic jingle.

Once upon a time, Nokia ruled the mobile phone kingdom, but then came Apple and Samsung with their fancy smartphones, and Nokia's reign ended in the arena of mobile devices.

Do you lack energy? Are you considering taking supplements? Do you wear blue-blocking glasses in the evening? Before you get into biohacking quick fixes, try the boring, obvious, and effective thing: get some dang sleep.

As another year comes to a close, are you ready to find out which trends will dominate the creative industries over the coming year?

As more and more brands are succumbing to conformity, Twitter and Contagious have teamed up to find out how to stand out in a sea of sameness.

International Jazz Day was established to raise awareness of the virtues of jazz as an educational tool, and a force for empathy, dialogue and enhanced cooperation among people.

In a one-hour virtual event, Adobe executives and industry leaders such as Susan Bloomberg discussed the most important digital trends affecting businesses today as well as success strategies.

Instagram has announced Instagram Live Rooms, a new feature that allows up to 3 users to go live in the same room.

DealA compiled a list of 70 iconic brands from a variety of industries, then researched the number of Instagram posts tagged with the brand name followed by the word tattoo (as of Dec. 12, 2021) and ranked the top 50 by the number of hashtags.

An article by Gilmar Wendt, a business design strategist and the principal of GW+Co, caught our attention on Branding Mag and we wanted to share our thoughts on it with you.

The following study was prompted by the sale of a $432,500 AI-created portrait.

Let's bring back human curation back into our newsfeed.

The struggle for marketers to create the next hit product amongst corporate-decision making processes, new technologies and consumer expectations is a good starting point to reflect on what the purpose of a brand really is.

Marketers must understand how the Instagram algorithm works in order to keep up with the 2022 updates and best practices... Prior to 2021, the app was all about still images. It is now a hub for all types of video content.

The Die Line rounds up 22 of the most impressive typography-dominant packaging in consumer products

Although laws and regulations around marijuana use have loosened up in recent years there still seems to exist a lot of taboo around it especially around packaging; it seems like weed brands are trying to not look like weed...and we wonder why?

Working from home and having a hard time getting the perfect setup? You're not the only one, but luckily there's a new desk contender on the market and can definitely brighten any room.

Microsoft is switching up its default font for the first time since 2007.

Have you ever wondered why Scandinavian brands are so successful?

There is no doubt that 2020 was a difficult year for the creative world and 2021 has also brought its challenges to all creatives.

Imagine a shelter structure that is the size of a twin mattress when flat but when inflated has wide walls and a roof snaps into place!

Some of our favourite projects this month include illustrations for poet Thomas Hardy and a colourful basketball court in Canary Wharf.

Through 18 months of an ongoing pandemic, our social and professional interactions have significantly changed. This period has also marked cultural shifts in design thinking.

Insights from the winners of this year’s 50 Books 50 Covers competition.

Textures, contours, smells, sights, and sounds surround us constantly and simultaneously. As designers, we should consider all of the senses when designing, not only to better connect with our audience but also to be more inclusive.

After launching a new startup, you'll want to grow your business as soon as possible but one of the key tools to do so is to get your employees to work productively and consistently.

Intro statement: The quest on how humans can better cope with space travel has inspired inspired future astronauts to live in a former nuclear bunker in northwest Poland as part of their preparation for their upcoming mission on the moon.

Earlier this month, IKEA started construction on a new seven-storey store in Vienna that will have no car parking spaces. Shoppers will be expected to arrive on foot or by public transport, with large items delivered to people’s homes from a nearby logistics center.