Reinvention as an art form.

Celebrating the Legacy of a sound and vision icon, Adobe's new David Bowie-inspired digital tools inspire fans to create their own distinct personas!
Curiousbrand Team
April 19, 2023

This year would have marked the 75th birthday of David Bowie, as well as the 50th anniversary of his iconic alter ego, Ziggy Stardust. The influence of DavidBowie on creativity, pushing art forward, and experimenting with individuality cannot be overstated. To commemorate, @adobe created a toolkit fit for a superstar.

Tina Touli, Kae Neskovic, Tabea Mahern, and Thomas Hedger created over 150 graphics, colour swatches, vectors, patterns, and stickers for the Adobe x Bowie digital tools.

Download and learn more about the various tools available for free by following the link.

Reposted from @davidbowie:


“Heaven loves ya, The Creative Cloud parts for ya...”

In celebration of the 50th anniversary of Ziggy Stardust, Adobe invites people to create their own personas with digitised tools inspired by David Bowie.

As part of Bowie 75 (, the official campaign celebrating Bowie’s birth, Adobe releases makeup brushes, outfit textures and graphics inspired by the icon in Creative Cloud.

13th June 2022 – Adobe has today announced it is paying tribute to a true creative icon, David Bowie, by launching a new range of Bowie-inspired digital tools across Creative Cloud, encouraging people to freely explore their identities. The tools, created in partnership with Bowie 75, mark both Bowie’s 75th birthday and, later this week, the 50th anniversary of one of his most beloved alter egos – Ziggy Stardust.

The partnership – ‘Adobe x Bowie’ – sees the digitised tools available in Photoshop, Illustrator, Fresco, Substance and Adobe Express. Known for dramatic musical transformations, including his character Ziggy Stardust, Bowie was considered the original ‘chameleon’ of pop, thanks to his ever-changing appearance and sound. While he left behind an impressive musical legacy, which included 28 albums, and was inducted into the Rock and Roll Hall of Fame in 1996, his cultural legacy transcends music and time.

Inspired by his memorable, colourful and vibrant personas, Adobe is using these tools to invite people to explore their own forms of self-expression:

● A range of make-up brushes named after some of his biggest hits, such as ‘Ashes’, ‘Changes’, ‘Major Tom’ and ‘Queen Bish’.

● Adobe’s pattern sampler, that lets creatives sample the fabrics and patterns of Bowie’s most well-known outfits to turn them into something entirely new.

● Brightly coloured backgrounds & 3D Substance props, inspired by David’s posters and album covers.

● A sticker pack, drawing on iconic Bowie graphics such as the famous Aladdin Sane lightning bolt and Ziggy Stardust’s astral sphere.

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