Curious Blog

In the UK, the wellness sector has burgeoned into a vibrant and competitive industry, with small businesses emerging as pivotal players. The key to standing out in this crowded market is effective branding. Branding goes beyond just a logo or a catchy tagline; it's about creating a unique identity that resonates with your target audience and reflects your business values and aspirations.

Crafting Lifelong Brands Through Immersive Experiences

So, you've mastered the béarnaise, your sourdough has the perfect crumb, and even your latte foam is a work of art. You've got the culinary part down, but is your restaurant brand as appetizing as your menu? Let's dig in!

We may all have a goal of having international clientel of any sorts, and brand management efforts can focus more on this, but there’s another side of the coin. Working on your brand “locally”.

Greetings from London. Today we're diving into a topic that marries creativity with legal savvy—Intellectual Property (IP) strategy in brand development.

Hello, Curious Community! Today let's talk about something that's not just close to our hearts but is the essence of what we do—branding.

In the ever-evolving world of commerce, it's not just about the product—it's about the positioning.

In today's rapidly changing business landscape, sustainability is no longer an optional consideration—it has become an essential part of brand identity.

In a digital era marked by rapid transformations, TikTok emerged as a pivotal platform for both small businesses and large corporations in 2023.

In today's rapidly evolving job market, career changes are more common than ever before. One of the most lucrative and empowering shifts is the transition into consultancy. Whether you're leveraging years of expertise in a specific field or channeling your passion for helping businesses thrive, becoming a consultant can be a rewarding and fulfilling career path. But what sets successful consultants apart from the crowd? The answer is branding.

Here is the second part of our journey, where we delve deeper into the realms of brand awareness, trust-building, and the symphony of culture and communication. We will guide you through the labyrinth of branding goals, illuminating a path that leads to triumph, connection, and eminence.

In the dynamic realm of modern #business, the strategic pursuit of #branding goals has risen to paramount importance. We delve into the very essence of effective brand strategies that fuel impactful growth. Join us on a journey where clear objectives transform into remarkable #success stories, creating unbreakable bonds with your audience. Let’s unveil the art and science of branding goals that resonate, differentiate, and propel your brand to dazzling heights.

The announcement of HeyGen's 2.0 video avatar technology offers a glimpse into the potential applications and impact it may have on branding. Here's how AI tools, specifically this kind of avatar technology, can revolutionize branding:

We are thrilled to unveil our latest collaboration with the extraordinary essential oil blend brand, de l'essence! Rooted in San Diego and driven by their passion for the power of essential oils, they entrusted us with the task of creating their unique brand identity. ✨

Innovate your personal brand strategy and stand out on Threads, the newest text-based platform.

At Curious Brand, we are excited to delve into the new identity recently unveiled by Pentagram for Channel 4, the renowned British public-service television broadcaster. As branding experts and aficionados of innovative design, we cannot help but share our thoughts on this transformative journey.

Meta unveiled its Twitter-like platform, 'Threads', attracting over 30 million users within the first day. Quick-to-adapt brands were among the early registrants, keen to evaluate the platform's long-term prospects from both brand management and social media management perspectives.

TGI Fridays, the American-inspired cocktail bar and restaurant chain, has returned to its original name, 'TGI Fridays,' in the UK following a transformative brand update led by London-based agency, Boldspace. This rebrand signifies a significant milestone in the brand's evolution, capturing the essence of TGI Fridays' history and heritage.

📣 Exciting Announcement! 🎉 Curious Brand, as a proud sponsor, is thrilled to be a part of the ultimate Pilates experience at BASI Learn From The Leaders (LFTL) 2024 Conference.

Surprise surprise! Law firms need brand identity design and brand positioning as well. Yes, believe it or not; actually all companies need it! This week, we were a bit curious to see how this work for law firms specifically:

In this article, we explore the key strategies and considerations that can help cities establish a strong brand identity, ensuring their lasting presence in the ever-evolving landscape of global cities.

In the realm of sports, the Olympic Games are akin to the legendary Mount Olympus, where athletes, like Greek demi-gods, partake in epic contests of strength, speed, and stamina. Embracing this spirit of duality - the "Everyday" versus the "Extraordinary" - Team GB, the symbolic emblem of the United Kingdom, Great Britain, and Northern Ireland's Olympic spirit since 1999, adorns a resplendent new identity. This transformative manifestation, the brainchild of Bath-based agency Thisaway, pays homage to the mortal and immortal elements of Olympic athleticism, echoing the extraordinary journey of elite athletes in a language that reverberates with the audience.

It's probably been years since you last rocked that studded belt and squeezed into those skin-tight jeans. Your hairstyle has likely evolved into something less choppy, and you've bid farewell to the days of using up an entire pencil's worth of eyeliner.

As the second-hand market grows and sustainable practices gain traction, the future of branding will change to accommodate this new landscape. In a world where resource scarcity and eco-consciousness are driving consumers to buy less, purchase second-hand, recycle, and upcycle, brands will need to adapt and evolve to stay relevant.

If you still don't know, branding is an essential tool for companies to stand out and differentiate themselves, ladies and gentlemen. And guess what? Our spooky technology is here to help you in your branding efforts (no, not AI again). Let's talk a bit about Augmented Reality (AR) – that cutting-edge technology that's changing the game of branding as we know it.

Pentagram partnered with NLP pioneers Cohere to develop a groundbreaking visual identity, website, and playground environment for their innovative language AI platform.

Adidas is facing criticism after creating a Black Lives Matter-themed logo for its employees to use on their internal communication channels. The logo features the words "Creating Lasting Change" in bold letters, with the letter "C" designed to look like a raised fist, which has become a symbol of the Black Lives Matter movement.

Earth Week is here and it’s time to act!

As brand designers, we love absurd and unique worlds, even if it's just in the movies. And as you may guess, we like Studio Ghibli movies and Miyazaki’s worlds too (Name us one designer who doesn't like them)

Brand colour is one of the most critical branding element. Just think about all the colors that you can relate with a brand. Amongst to all other items you can think of, before proceeding with your company’s brand colour, take a look at this article.

We take a look at seven specific trends that we've seen accelerating during our lockdown months and we can expect to see them become more prominent in the next 12 to 24 months.

Everyone is investing these days but as a designer or someone working in the creative industry, the best investment you can make is in a good design portfolio.

Global (dystopian) events such as COVID, Queen’s death, the Russian War, Hurricane Ian, etc. puzzled the marketers a bit. Should they play emotionally, or are wary of appearing tone-deaf?

Earlier this month, IKEA started construction on a new seven-storey store in Vienna that will have no car parking spaces. Shoppers will be expected to arrive on foot or by public transport, with large items delivered to people’s homes from a nearby logistics center.

Pfizer, has recently updated it’s brand identity. It may not be as groundbreaking as their vaccine but there’s nothing we can do about it. 😊 Yes the ribbonlike blues represents DNA? Yeah.

Design studio SomeOne created a new identity for the central London district of Belgravia. The details were heavily inspired by the area's architecture.

A village for remote workers was established on a Portuguese island, promising community to the newcomers and prosperity to the locals—but delivering on neither.

Pepsi has unveiled its first visual makeover in 14 years, adopting a maximalist approach to its branding. Moving away from minimalism, the new branding incorporates bolder colors, a custom typeface, and a revamped globe-shaped logo. The rebranding comes as Pepsi aims to maintain its "disruptor" reputation and align its visual identity with its bold, unapologetic initiatives.

South Korean consumer electronics giant LG Electronics has embarked on a remarkable journey to redefine its brand image and attract the new generation, specifically Gen Z.

What society expects of you and what you actually want out of life can be very different.

Businesses have faced enormous challenges and have undergone tremendous changes in recent years, which will not slow down in 2023.

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.

Fanta, the popular fruit-flavored soft drink, has recently undergone a global rebranding to mark its 75th anniversary. The new branding features a more modern, minimalist design with a brighter color palette and a focus on the drink's fruit flavors.

Brand design guidelines are a set of rules and standards that define how a brand should be visually represented.

The science has been established. We are facing a climate and natural disaster. The world has reached a tipping point; the breakdown has begun.

While we're at our limits staying at home, consuming the internet, complaining about the wifi speed, February is here, and there're some good options to spend time in front of our screens. Our picks are:

The French car maker has revealed its first major redesign of its diamond-shaped logo since 1992.

Are you #curious about dreams? The world map from Mornings.co.uk shows the most commonly Google-searched #dream in every country where data was available.

Since London museum and galleries re-opened on May 17 we are eager to check out some of London's best exhibits this year.

To create the most fundamental form of brand awareness, fashion houses and streetwear brands are minting their own colors.

As people adjust to the necessary changes being implemented across the country due to the coronavirus pandemic, keeping everyone in the household entertained is bound to get a bit tricky.

One side effect of remote working has been lost moments of play. Without playtime, are we worse at our jobs?

After launching a new startup, you'll want to grow your business as soon as possible but one of the key tools to do so is to get your employees to work productively and consistently.

In the world of search advertising, artificial intelligence (AI) is starting to make its presence felt.

In all matters, branding comes first. Even though there are distinctions between the terms: Branding, brand identity, brand image, and brand communication, it would be a mistake to start “marketing” your service or product before designing your whole branding.

Take that phone out of my sight! Yes. Possibly. At least not while eating. Please! Stolp - A signal-blocking butter dish is for a better phone habit.

Every day, ten women are killed in Mexico, and femicide has increased by 137% in the last five years. Maria Conejo, an artist, and illustrator from a small town just a few hours south of Mexico City, stand out from the crowd.

Maybe. At least there's an article on brandingmag that says so. (We're not convinced)

Wise, formerly known as TransferWise, recently underwent a major rebranding effort aimed at modernising its image and better communicating its brand identity. The rebrand was led by design agency Ragged Edge and features bold, contrasting colors and unique typography that sets it apart from the traditional, more conservative branding often seen in the financial sector.

The transformative power of good branding never ceases to inspire us.

A discussion on behavioral design's potential, Obama’s voting election strategy and office life post-Covid by Danish behavioual design expert Morten Münster.

Sometimes it takes a lot of work—and creativity—to establish a link between a story theme and the final product.

According to a new global survey by YouGov, advertisements are not doing enough to be fully effective; they lack in the diversity of representation.

What do you think of Audi's new two-dimensional black and white logo?

Some can adapt this theme to their own project, some with various movements from art and design history, some with a retro design approach, and some with a three-dimensional approach

With so many Instagram algorithm changes, it's getting harder to get noticed however as a brand or a business it is crucial to increase your brand awareness on the most popular social media platform.

Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands - the first global re-design since 2016.

Do you have a sonic brand? Most brands aren't sonic and when they are it's limited to one medium like a jingle for ads. A few brands have managed to evoke strong brand recognition and associations by having a repetitive and iconic jingle.

Once upon a time, Nokia ruled the mobile phone kingdom, but then came Apple and Samsung with their fancy smartphones, and Nokia's reign ended in the arena of mobile devices.

Do you lack energy? Are you considering taking supplements? Do you wear blue-blocking glasses in the evening? Before you get into biohacking quick fixes, try the boring, obvious, and effective thing: get some dang sleep.

Early 2020 halted the travel industry and closed borders, throwing one of the world's largest industries into a crisis. Here we cover some of the key factors that will help destination branding to have successful recovery soon.

The scheduling platform gets a makeover.

As another year comes to a close, are you ready to find out which trends will dominate the creative industries over the coming year?

As more and more brands are succumbing to conformity, Twitter and Contagious have teamed up to find out how to stand out in a sea of sameness.

One of the funniest and legendary chat topic among the brand communication people is "Jesus is the biggest brand on earth". Is he a brand? Really?

Digital conferences continue to be hosted virtually throughout 2021. However, this year we see improved executions of the digital offerings. There is an increased focus on building communities and promoting inclusivity by incorporating interactive elements.

In one sentence: Small brands are more likely to grow by stealing competitors’ market share while big brands need category growth to increase revenue. Elaborating a little bit on this: Contagious researchers were interested in company growth, specifically in the relationship between firm size, net revenue, market share and category growth. Based on the data of 189 US and UK CPG brands.

International Jazz Day was established to raise awareness of the virtues of jazz as an educational tool, and a force for empathy, dialogue and enhanced cooperation among people.

In a one-hour virtual event, Adobe executives and industry leaders such as Susan Bloomberg discussed the most important digital trends affecting businesses today as well as success strategies.

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

If you're the one who not only teaches Pilates or Yoga but also runs the business, you need some social media skills. And social media is not only about Instagram or Facebook. There's also a hidden gem which is Google Maps (or Google My Business).

Instagram has announced Instagram Live Rooms, a new feature that allows up to 3 users to go live in the same room.

Rebond Grotesque is a typeface that is both strict and flexible.

Designer Camille Walala has turned the London Design Museum's shop into a pop-up supermarket selling artist-designed foods.

In the world of brand marketing, collaborations have become a popular way for companies to differentiate themselves and offer unique experiences to their customers. And few have done it as creatively and boldly as Swatch, the Swiss watchmaker known for its colorful and playful designs. With its latest collection, "Swatch Art Journey," the company has teamed up with some of the world's most renowned museums to turn its watches into wearable works of art.

DealA compiled a list of 70 iconic brands from a variety of industries, then researched the number of Instagram posts tagged with the brand name followed by the word tattoo (as of Dec. 12, 2021) and ranked the top 50 by the number of hashtags.

An article by Gilmar Wendt, a business design strategist and the principal of GW+Co, caught our attention on Branding Mag and we wanted to share our thoughts on it with you.

This new Twitter feature is now live and will allow brands and users to create and host live rooms.

The following study was prompted by the sale of a $432,500 AI-created portrait.

Let's bring back human curation back into our newsfeed.

The seltzer industry is now mainstream and design studios are tapping into "fauxstalgia" and gender-neutral branding to appeal to Gen. Z consumers

The struggle for marketers to create the next hit product amongst corporate-decision making processes, new technologies and consumer expectations is a good starting point to reflect on what the purpose of a brand really is.

Marketers must understand how the Instagram algorithm works in order to keep up with the 2022 updates and best practices... Prior to 2021, the app was all about still images. It is now a hub for all types of video content.

Climate change is not only on the agenda of do-good or purpose-led firms. Investors and regulators are now increasingly questioning how sustainable a company is, and what risks it poses to the environment. Learn about why it’s important and what’s happening.

The new design emphasises the name while incorporating two new green communication colours. Other changes to the branding have occurred in addition to the new graphic design.

In his Branding Mag article, Chris Cleaver provides ten guidelines to follow if you want to successfully build a brand's reputation internally, boost employee morale and productivity, and ensure they're in it for the long haul.

In Metaverse, every day and night is spent with gamers, parents, insomniacs, preteens, and aspiring comedians.

The Die Line rounds up 22 of the most impressive typography-dominant packaging in consumer products

Film collective Sharna Pax programme an online screening of three short films on the occasion of Earth Day.