Curious Blog

Do men send each other flowers? Not often. In Australia, a new floral product aims to break that taboo: the Broquet.

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

Barbie says playing with dolls could change the world (and has the science to prove it). Their latest ad campaign has been quite innovative, and we're liking it.

Brand colour is one of the most critical branding element. Just think about all the colors that you can relate with a brand. Amongst to all other items you can think of, before proceeding with your company’s brand colour, take a look at this article.

While we're at our limits staying at home, consuming the internet, complaining about the wifi speed, February is here, and there're some good options to spend time in front of our screens. Our picks are:

Pfizer, has recently updated it’s brand identity. It may not be as groundbreaking as their vaccine but there’s nothing we can do about it. 😊 Yes the ribbonlike blues represents DNA? Yeah.

Take that phone out of my sight! Yes. Possibly. At least not while eating. Please! Stolp - A signal-blocking butter dish is for a better phone habit.

More than ever, people are spending more time online and changing the way they use digital channels.

The following study was prompted by the sale of a $432,500 AI-created portrait.

Instagram has announced Instagram Live Rooms, a new feature that allows up to 3 users to go live in the same room.

Digital conferences continue to be hosted virtually throughout 2021. However, this year we see improved executions of the digital offerings. There is an increased focus on building communities and promoting inclusivity by incorporating interactive elements.

The French car maker has revealed its first major redesign of its diamond-shaped logo since 1992.

A discussion on behavioral design's potential, Obama’s voting election strategy and office life post-Covid by Danish behavioual design expert Morten Münster.

In one sentence: Small brands are more likely to grow by stealing competitors’ market share while big brands need category growth to increase revenue. Elaborating a little bit on this: Contagious researchers were interested in company growth, specifically in the relationship between firm size, net revenue, market share and category growth. Based on the data of 189 US and UK CPG brands.

Eco-Friendly product design could be part of the solution.

Everyone is investing these days but as a designer or someone working in the creative industry, the best investment you can make is in a good design portfolio.

One side effect of remote working has been lost moments of play. Without playtime, are we worse at our jobs?

Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands - the first global re-design since 2016.

Designer Camille Walala has turned the London Design Museum's shop into a pop-up supermarket selling artist-designed foods.

The Die Line rounds up 22 of the most impressive typography-dominant packaging in consumer products

Although laws and regulations around marijuana use have loosened up in recent years there still seems to exist a lot of taboo around it especially around packaging; it seems like weed brands are trying to not look like weed...and we wonder why?

International Jazz Day was established to raise awareness of the virtues of jazz as an educational tool, and a force for empathy, dialogue and enhanced cooperation among people.

Imagine a shelter structure that is the size of a twin mattress when flat but when inflated has wide walls and a roof snaps into place!

Design studio SomeOne created a new identity for the central London district of Belgravia. The details were heavily inspired by the area's architecture.

Microsoft is switching up its default font for the first time since 2007.

This new Twitter feature is now live and will allow brands and users to create and host live rooms.

We take a look at seven specific trends that we've seen accelerating during our lockdown months and we can expect to see them become more prominent in the next 12 to 24 months.

Let's bring back human curation back into our newsfeed.

Some of our favourite projects this month include illustrations for poet Thomas Hardy and a colourful basketball court in Canary Wharf.

The struggle for marketers to create the next hit product amongst corporate-decision making processes, new technologies and consumer expectations is a good starting point to reflect on what the purpose of a brand really is.

Do you have a sonic brand? Most brands aren't sonic and when they are it's limited to one medium like a jingle for ads. A few brands have managed to evoke strong brand recognition and associations by having a repetitive and iconic jingle.

The scheduling platform gets a makeover.

The seltzer industry is now mainstream and design studios are tapping into "fauxstalgia" and gender-neutral branding to appeal to Gen. Z consumers

Typeface foundries and designers are key to the design industry. Here's a quick some insight from renown foundry DESK as they share more about their work.

Working from home and having a hard time getting the perfect setup? You're not the only one, but luckily there's a new desk contender on the market and can definitely brighten any room.

With so many Instagram algorithm changes, it's getting harder to get noticed however as a brand or a business it is crucial to increase your brand awareness on the most popular social media platform.

Early 2020 halted the travel industry and closed borders, throwing one of the world's largest industries into a crisis. Here we cover some of the key factors that will help destination branding to have successful recovery soon.

The 20 year-old tech company SurveyMonkey has rebranded as Momentive and has repositioned themselves as a leader in agile experience management.

Harrods' new box of chocolates can be confused for a small luxury item and are the perfect complement to the store's beautiful shelf offerings.

Standing out is harder than ever but those who take risks will reap the rewards of better branding and exposure.

BBC's new brand update is extremely subtle that it incurred severe criticism by those who say the expense was not justifiable.

Insights from the winners of this year’s 50 Books 50 Covers competition.

Climate change is not only on the agenda of do-good or purpose-led firms. Investors and regulators are now increasingly questioning how sustainable a company is, and what risks it poses to the environment. Learn about why it’s important and what’s happening.

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.

According to a new global survey by YouGov, advertisements are not doing enough to be fully effective; they lack in the diversity of representation.

Kia Corp. is tweaking its name as it embraces a new brand strategy focusing on creating sustainable mobility solutions for customers. Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia is removing the “Motors” from its name.

Intro statement: The quest on how humans can better cope with space travel has inspired inspired future astronauts to live in a former nuclear bunker in northwest Poland as part of their preparation for their upcoming mission on the moon.

Film collective Sharna Pax programme an online screening of three short films on the occasion of Earth Day.

After launching a new startup, you'll want to grow your business as soon as possible but one of the key tools to do so is to get your employees to work productively and consistently.

Earlier this month, IKEA started construction on a new seven-storey store in Vienna that will have no car parking spaces. Shoppers will be expected to arrive on foot or by public transport, with large items delivered to people’s homes from a nearby logistics center.

Rebond Grotesque is a typeface that is both strict and flexible.

As people adjust to the necessary changes being implemented across the country due to the coronavirus pandemic, keeping everyone in the household entertained is bound to get a bit tricky.

Since London museum and galleries re-opened on May 17 we are eager to check out some of London's best exhibits this year.