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In a competitive job market, a strong employer brand isn’t just an advantage—it’s a game-changer.

Building a brand that connects starts with a purpose that speaks to your audience’s values and aspirations.

In 2024, creators significantly influenced culture and marketing, driving trust and engagement.

As we are getting to use AI for automating tasks like scriptwriting and content generation, the true differentiator is actually the execution.

Authentic storytelling through video allows brands to connect with their audience on a personal level. By transparently sharing your brand’s mission, values, and journey, you foster trust and loyalty.

Typography has taken center stage in logo design, allowing brands to communicate personality through letters and symbols. In 2025, bold, experimental typography is a standout trend, giving logos a distinct edge and setting brands apart in a visually saturated world.

In 2025, logos will no longer be static symbols—they will be interactive, animated, and adaptable across digital platforms. Animated logos can shift colors, reveal hidden details, or change shapes based on the viewer's interactions, creating a more engaging brand experience that sticks with customers.

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

Influencer marketing isn’t going anywhere in 2024, and it’s changing.

Consumers in 2024 aren’t just looking for products; they want experiences.

Sustainability has moved from a niche concern to a mainstream expectation. In 2024, brands that aren’t genuinely eco-friendly are losing out as consumers prioritize brands with sustainable practices. This goes beyond greenwashing—modern consumers expect full transparency, from ethical sourcing to carbon footprint reduction. Sustainability isn’t just good for the planet; it’s good for business.

Is it just me, or are the youngsters today just a tad bored with modernity? Perhaps that's why retro styles are making a comeback, cooler than a vinyl record on a summer day. (Yeah we do still buy some).

Yup, we started to get bored with all AI related news. And unfortunately we still are trying to maximize its use in every inch. You may also be aware about how personalisation is a trendy concept in the recent years (check this data if you have time). The marriage of AI with personalisation now leads to some sweet examples which can open your creative tabs flooding.

Here's a breakdown of 10 crucial mistakes to dodge when searching for the perfect marketing agency partner, building on the insights from this week's Growth Hack episode (highly recommend checking it out for even more details!):

Greetings from London. Today we're diving into a topic that marries creativity with legal savvy—Intellectual Property (IP) strategy in brand development.

Hello, Curious Community! Today let's talk about something that's not just close to our hearts but is the essence of what we do—branding.

In the ever-evolving world of commerce, it's not just about the product—it's about the positioning.

In today's rapidly changing business landscape, sustainability is no longer an optional consideration—it has become an essential part of brand identity.

In a digital era marked by rapid transformations, TikTok emerged as a pivotal platform for both small businesses and large corporations in 2023.

In today's rapidly evolving job market, career changes are more common than ever before. One of the most lucrative and empowering shifts is the transition into consultancy. Whether you're leveraging years of expertise in a specific field or channeling your passion for helping businesses thrive, becoming a consultant can be a rewarding and fulfilling career path. But what sets successful consultants apart from the crowd? The answer is branding.

Here is the second part of our journey, where we delve deeper into the realms of brand awareness, trust-building, and the symphony of culture and communication. We will guide you through the labyrinth of branding goals, illuminating a path that leads to triumph, connection, and eminence.

In the dynamic realm of modern #business, the strategic pursuit of #branding goals has risen to paramount importance. We delve into the very essence of effective brand strategies that fuel impactful growth. Join us on a journey where clear objectives transform into remarkable #success stories, creating unbreakable bonds with your audience. Let’s unveil the art and science of branding goals that resonate, differentiate, and propel your brand to dazzling heights.

The announcement of HeyGen's 2.0 video avatar technology offers a glimpse into the potential applications and impact it may have on branding. Here's how AI tools, specifically this kind of avatar technology, can revolutionize branding:

We are thrilled to unveil our latest collaboration with the extraordinary essential oil blend brand, de l'essence! Rooted in San Diego and driven by their passion for the power of essential oils, they entrusted us with the task of creating their unique brand identity. ✨

Innovate your personal brand strategy and stand out on Threads, the newest text-based platform.

📣 Exciting Announcement! 🎉 Curious Brand, as a proud sponsor, is thrilled to be a part of the ultimate Pilates experience at BASI Learn From The Leaders (LFTL) 2024 Conference.

TGI Fridays, the American-inspired cocktail bar and restaurant chain, has returned to its original name, 'TGI Fridays,' in the UK following a transformative brand update led by London-based agency, Boldspace. This rebrand signifies a significant milestone in the brand's evolution, capturing the essence of TGI Fridays' history and heritage.

Meta unveiled its Twitter-like platform, 'Threads', attracting over 30 million users within the first day. Quick-to-adapt brands were among the early registrants, keen to evaluate the platform's long-term prospects from both brand management and social media management perspectives.

Surprise surprise! Law firms need brand identity design and brand positioning as well. Yes, believe it or not; actually all companies need it! This week, we were a bit curious to see how this work for law firms specifically:

At Curious Brand, we are excited to delve into the new identity recently unveiled by Pentagram for Channel 4, the renowned British public-service television broadcaster. As branding experts and aficionados of innovative design, we cannot help but share our thoughts on this transformative journey.

In the realm of sports, the Olympic Games are akin to the legendary Mount Olympus, where athletes, like Greek demi-gods, partake in epic contests of strength, speed, and stamina. Embracing this spirit of duality - the "Everyday" versus the "Extraordinary" - Team GB, the symbolic emblem of the United Kingdom, Great Britain, and Northern Ireland's Olympic spirit since 1999, adorns a resplendent new identity. This transformative manifestation, the brainchild of Bath-based agency Thisaway, pays homage to the mortal and immortal elements of Olympic athleticism, echoing the extraordinary journey of elite athletes in a language that reverberates with the audience.

In this article, we explore the key strategies and considerations that can help cities establish a strong brand identity, ensuring their lasting presence in the ever-evolving landscape of global cities.

It's probably been years since you last rocked that studded belt and squeezed into those skin-tight jeans. Your hairstyle has likely evolved into something less choppy, and you've bid farewell to the days of using up an entire pencil's worth of eyeliner.

As the second-hand market grows and sustainable practices gain traction, the future of branding will change to accommodate this new landscape. In a world where resource scarcity and eco-consciousness are driving consumers to buy less, purchase second-hand, recycle, and upcycle, brands will need to adapt and evolve to stay relevant.

If you still don't know, branding is an essential tool for companies to stand out and differentiate themselves, ladies and gentlemen. And guess what? Our spooky technology is here to help you in your branding efforts (no, not AI again). Let's talk a bit about Augmented Reality (AR) – that cutting-edge technology that's changing the game of branding as we know it.

Pentagram partnered with NLP pioneers Cohere to develop a groundbreaking visual identity, website, and playground environment for their innovative language AI platform.

Adidas is facing criticism after creating a Black Lives Matter-themed logo for its employees to use on their internal communication channels. The logo features the words "Creating Lasting Change" in bold letters, with the letter "C" designed to look like a raised fist, which has become a symbol of the Black Lives Matter movement.

Earth Week is here and it’s time to act!

Employer #branding (which so many companies don't have a clue) refers to how an organization is perceived as a place to work and its ability to effectively communicate its value to potential and current employees. As the younger generation enters the workforce, more companies started using AI to revamp their employer branding strategies, making them more appealing to individuals who prioritize a company's culture and sense of purpose.

South Korean consumer electronics giant LG Electronics has embarked on a remarkable journey to redefine its brand image and attract the new generation, specifically Gen Z.

Fanta, the popular fruit-flavored soft drink, has recently undergone a global rebranding to mark its 75th anniversary. The new branding features a more modern, minimalist design with a brighter color palette and a focus on the drink's fruit flavors.

Pepsi has unveiled its first visual makeover in 14 years, adopting a maximalist approach to its branding. Moving away from minimalism, the new branding incorporates bolder colors, a custom typeface, and a revamped globe-shaped logo. The rebranding comes as Pepsi aims to maintain its "disruptor" reputation and align its visual identity with its bold, unapologetic initiatives.

Brand communication is becoming more and more important day by day. Effective brand communication is also a must-know topic, especially for those who want to start a new business and enter the startup community.

Wise, formerly known as TransferWise, recently underwent a major rebranding effort aimed at modernising its image and better communicating its brand identity. The rebrand was led by design agency Ragged Edge and features bold, contrasting colors and unique typography that sets it apart from the traditional, more conservative branding often seen in the financial sector.

In today's highly competitive business landscape, establishing a strong brand identity is more crucial than ever.

In the world of brand marketing, collaborations have become a popular way for companies to differentiate themselves and offer unique experiences to their customers. And few have done it as creatively and boldly as Swatch, the Swiss watchmaker known for its colorful and playful designs. With its latest collection, "Swatch Art Journey," the company has teamed up with some of the world's most renowned museums to turn its watches into wearable works of art.

One of the funniest and legendary chat topic among the brand communication people is "Jesus is the biggest brand on earth". Is he a brand? Really?

In 2022, Best Global Brands broke a new record, with the average brand value soaring past the $3 trillion mark.

If you're the one who not only teaches Pilates or Yoga but also runs the business, you need some social media skills. And social media is not only about Instagram or Facebook. There's also a hidden gem which is Google Maps (or Google My Business).

Once upon a time, Nokia ruled the mobile phone kingdom, but then came Apple and Samsung with their fancy smartphones, and Nokia's reign ended in the arena of mobile devices.

In the world of search advertising, artificial intelligence (AI) is starting to make its presence felt.

Are you often overwhelmed with a never-ending to-do list, but still feel like you're not accomplishing much? Do you find yourself constantly telling people that you're "super busy"? You may think that you're just extremely productive, but the reality is that you could be suffering from disorganization.

As we start the second month of a new year, (Yeah this might have been a little late) it's an excellent opportunity to reassess and set new goals for your startup or company's brand. By incorporating the seven factors outlined above, you can ensure your brand stays relevant and strong in 2023.

Restaurant branding is an old business. But branding in the new Tiktok time is something new!

Maybe. At least there's an article on brandingmag that says so. (We're not convinced)

Businesses have faced enormous challenges and have undergone tremendous changes in recent years, which will not slow down in 2023.

The transformative power of good branding never ceases to inspire us.

Everything that has the "brand" in it grabs our curiosity. And naturally, the film business is big on brands and recently we stumbled to an article in marketingweek.com that we thought to share.

Brand design guidelines are a set of rules and standards that define how a brand should be visually represented.

A village for remote workers was established on a Portuguese island, promising community to the newcomers and prosperity to the locals—but delivering on neither.

Did you know there is a podcast dedicated to Yelp reviews? But did you know there are quite a few of them?

Unquestionably, the best agency partners will assist clients in thinking deeply about who they are and how they express themselves through their brand.

Do you know how to reach the full potential of personalisation? Adobe recently published "Elevating Personalisation", a strategic guide to unbeatable hyper-personalisation.

What do you think of Audi's new two-dimensional black and white logo?

Sometimes it takes a lot of work—and creativity—to establish a link between a story theme and the final product.

The science has been established. We are facing a climate and natural disaster. The world has reached a tipping point; the breakdown has begun.

Did you know that a lot of employees don't align with the company values that they work in?

Banks are in a precarious position in our volatile economy, especially as a downturn is expected.

Global (dystopian) events such as COVID, Queen’s death, the Russian War, Hurricane Ian, etc. puzzled the marketers a bit. Should they play emotionally, or are wary of appearing tone-deaf?

In Metaverse, every day and night is spent with gamers, parents, insomniacs, preteens, and aspiring comedians.

Citroen's new logo, a two-dimensional rendering of the brand's chevrons inside an oval, is no doubt inspired by its past.

What society expects of you and what you actually want out of life can be very different.

Do you recall this? KFC faced an operational crisis in the UK in February 2018 when its delivery partner, DHL, failed to supply fresh chicken, forcing the fast-food chain to close over 900 outlets.

We respect that getgraza has built an entire brandidentity around a squeeze bottle! The brand didn't try to "reimagine" olive oil, they just repackaged it and it's fantastic!

The new design emphasises the name while incorporating two new green communication colours. Other changes to the branding have occurred in addition to the new graphic design.

In his Branding Mag article, Chris Cleaver provides ten guidelines to follow if you want to successfully build a brand's reputation internally, boost employee morale and productivity, and ensure they're in it for the long haul.

As brand designers, we love absurd and unique worlds, even if it's just in the movies. And as you may guess, we like Studio Ghibli movies and Miyazaki’s worlds too (Name us one designer who doesn't like them)

Celebrating the Legacy of a sound and vision icon, Adobe's new David Bowie-inspired digital tools inspire fans to create their own distinct personas!

Have you ever wondered why Scandinavian brands are so successful?

Do you lack energy? Are you considering taking supplements? Do you wear blue-blocking glasses in the evening? Before you get into biohacking quick fixes, try the boring, obvious, and effective thing: get some dang sleep.

Textures, contours, smells, sights, and sounds surround us constantly and simultaneously. As designers, we should consider all of the senses when designing, not only to better connect with our audience but also to be more inclusive.

An article by Gilmar Wendt, a business design strategist and the principal of GW+Co, caught our attention on Branding Mag and we wanted to share our thoughts on it with you.

To create the most fundamental form of brand awareness, fashion houses and streetwear brands are minting their own colors.

Marketers must understand how the Instagram algorithm works in order to keep up with the 2022 updates and best practices... Prior to 2021, the app was all about still images. It is now a hub for all types of video content.

Every day, ten women are killed in Mexico, and femicide has increased by 137% in the last five years. Maria Conejo, an artist, and illustrator from a small town just a few hours south of Mexico City, stand out from the crowd.

In all matters, branding comes first. Even though there are distinctions between the terms: Branding, brand identity, brand image, and brand communication, it would be a mistake to start “marketing” your service or product before designing your whole branding.

DealA compiled a list of 70 iconic brands from a variety of industries, then researched the number of Instagram posts tagged with the brand name followed by the word tattoo (as of Dec. 12, 2021) and ranked the top 50 by the number of hashtags.

Are you #curious about dreams? The world map from Mornings.co.uk shows the most commonly Google-searched #dream in every country where data was available.

In a one-hour virtual event, Adobe executives and industry leaders such as Susan Bloomberg discussed the most important digital trends affecting businesses today as well as success strategies.

Some can adapt this theme to their own project, some with various movements from art and design history, some with a retro design approach, and some with a three-dimensional approach

As another year comes to a close, are you ready to find out which trends will dominate the creative industries over the coming year?

Pantone introduced PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone as the Pantone Color of the Year selection for 2022.

There is no doubt that 2020 was a difficult year for the creative world and 2021 has also brought its challenges to all creatives.

As more and more brands are succumbing to conformity, Twitter and Contagious have teamed up to find out how to stand out in a sea of sameness.

Through 18 months of an ongoing pandemic, our social and professional interactions have significantly changed. This period has also marked cultural shifts in design thinking.

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.

Climate change is not only on the agenda of do-good or purpose-led firms. Investors and regulators are now increasingly questioning how sustainable a company is, and what risks it poses to the environment. Learn about why it’s important and what’s happening.

Insights from the winners of this year’s 50 Books 50 Covers competition.