A strategic guide to SaaS rebranding that prioritizes business growth over aesthetics, focusing on when to evolve your identity and how to execute a digital-first transition to build enterprise-level trust.

Stop burning cash on 'pretty corpses.' Most tech startups obsess over logos while their positioning remains invisible to both humans and AI agents. Learn why 2026 is the year of 'Machine-Legible' branding, the rise of the Agentic Consumer, and why being a 'plumber' is more valuable than being an 'innovator.'

The Logo: Your business’s face. The handshake. The 2-second visual hook. Brand Identity: The personality, the voice, the reputation, and the reason people buy. The Reality: In 2026, a logo helps an AI find you; a brand identity helps a human love you. You need both to survive the 'Affection Deficit.

Five years ago, that might have been enough. But in 2025, where execution has become cheap and AI can replicate code or copy features in seconds, your product is no longer your moat. But your brand is!

When we design a logo, it’s not just about creating a symbol that looks good — it’s about building a versatile identity that works everywhere your brand lives.

Trends are fun. Viral moments are thrilling. But when it comes to building a brand that doesn’t fade away, it takes something more than cool fonts and a TikTok strategy.

A luxury startup's journey shows how boutique branding expertise can be a game-changer. The story begins in 2024, when a luxury startup wanted to break into the high-end market. They joined forces with a London-based boutique branding studio. Creative director Alex Colley led the project with his 10 years of experience working with prestigious brands like Cartier, Porsche, and Formula 1.

Greetings from London. Today we're diving into a topic that marries creativity with legal savvy—Intellectual Property (IP) strategy in brand development.

We may all have a goal of having international clientel of any sorts, and brand management efforts can focus more on this, but there’s another side of the coin. Working on your brand “locally”.

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

An article by Gilmar Wendt, a business design strategist and the principal of GW+Co, caught our attention on Branding Mag and we wanted to share our thoughts on it with you.

In a competitive job market, a strong employer brand isn’t just an advantage—it’s a game-changer.

The struggle for marketers to create the next hit product amongst corporate-decision making processes, new technologies and consumer expectations is a good starting point to reflect on what the purpose of a brand really is.

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

Although laws and regulations around marijuana use have loosened up in recent years there still seems to exist a lot of taboo around it especially around packaging; it seems like weed brands are trying to not look like weed...and we wonder why?

More than ever, people are spending more time online and changing the way they use digital channels.

Have you ever wondered why Scandinavian brands are so successful?

Standing out is harder than ever but those who take risks will reap the rewards of better branding and exposure.

DealA compiled a list of 70 iconic brands from a variety of industries, then researched the number of Instagram posts tagged with the brand name followed by the word tattoo (as of Dec. 12, 2021) and ranked the top 50 by the number of hashtags.

Unquestionably, the best agency partners will assist clients in thinking deeply about who they are and how they express themselves through their brand.

In all matters, branding comes first. Even though there are distinctions between the terms: Branding, brand identity, brand image, and brand communication, it would be a mistake to start “marketing” your service or product before designing your whole branding.

Surprise surprise! Law firms need brand identity design and brand positioning as well. Yes, believe it or not; actually all companies need it! This week, we were a bit curious to see how this work for law firms specifically:

Global (dystopian) events such as COVID, Queen’s death, the Russian War, Hurricane Ian, etc. puzzled the marketers a bit. Should they play emotionally, or are wary of appearing tone-deaf?

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

What society expects of you and what you actually want out of life can be very different.

After launching a new startup, you'll want to grow your business as soon as possible but one of the key tools to do so is to get your employees to work productively and consistently.

Brand design guidelines are a set of rules and standards that define how a brand should be visually represented.

Intro statement: The quest on how humans can better cope with space travel has inspired inspired future astronauts to live in a former nuclear bunker in northwest Poland as part of their preparation for their upcoming mission on the moon.

As more and more brands are succumbing to conformity, Twitter and Contagious have teamed up to find out how to stand out in a sea of sameness.

This new Twitter feature is now live and will allow brands and users to create and host live rooms.

📣 Exciting Announcement! 🎉 Curious Brand, as a proud sponsor, is thrilled to be a part of the ultimate Pilates experience at BASI Learn From The Leaders (LFTL) 2024 Conference.

Meta unveiled its Twitter-like platform, 'Threads', attracting over 30 million users within the first day. Quick-to-adapt brands were among the early registrants, keen to evaluate the platform's long-term prospects from both brand management and social media management perspectives.

Innovate your personal brand strategy and stand out on Threads, the newest text-based platform.

Early 2020 halted the travel industry and closed borders, throwing one of the world's largest industries into a crisis. Here we cover some of the key factors that will help destination branding to have successful recovery soon.

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.

Imagine a shelter structure that is the size of a twin mattress when flat but when inflated has wide walls and a roof snaps into place!

We respect that getgraza has built an entire brandidentity around a squeeze bottle! The brand didn't try to "reimagine" olive oil, they just repackaged it and it's fantastic!

In the realm of sports, the Olympic Games are akin to the legendary Mount Olympus, where athletes, like Greek demi-gods, partake in epic contests of strength, speed, and stamina.

Everyone is investing these days but as a designer or someone working in the creative industry, the best investment you can make is in a good design portfolio.

BBC's new brand update is extremely subtle that it incurred severe criticism by those who say the expense was not justifiable.

So, you've mastered the béarnaise, your sourdough has the perfect crumb, and even your latte foam is a work of art. You've got the culinary part down, but is your restaurant brand as appetizing as your menu? Let's dig in!

Digital conferences continue to be hosted virtually throughout 2021. However, this year we see improved executions of the digital offerings. There is an increased focus on building communities and promoting inclusivity by incorporating interactive elements.

While we're at our limits staying at home, consuming the internet, complaining about the wifi speed, February is here, and there're some good options to spend time in front of our screens. Our picks are:

Every element of a brand's aesthetic can significantly impact its perception and success. Among these elements, the choice of font plays an important role in shaping how a brand communicates its values, personality, and reliability.

In his Branding Mag article, Chris Cleaver provides ten guidelines to follow if you want to successfully build a brand's reputation internally, boost employee morale and productivity, and ensure they're in it for the long haul.

In 2022, Best Global Brands broke a new record, with the average brand value soaring past the $3 trillion mark.

Are you #curious about dreams? The world map from Mornings.co.uk shows the most commonly Google-searched #dream in every country where data was available.

In today's rapidly changing business landscape, sustainability is no longer an optional consideration—it has become an essential part of brand identity.

Sustainability has moved from a niche concern to a mainstream expectation. In 2024, brands that aren’t genuinely eco-friendly are losing out as consumers prioritize brands with sustainable practices. This goes beyond greenwashing—modern consumers expect full transparency, from ethical sourcing to carbon footprint reduction. Sustainability isn’t just good for the planet; it’s good for business.

If you still don't know, branding is an essential tool for companies to stand out and differentiate themselves, ladies and gentlemen. And guess what? Our spooky technology is here to help you in your branding efforts (no, not AI again). Let's talk a bit about Augmented Reality (AR) – that cutting-edge technology that's changing the game of branding as we know it.

In today's highly competitive business landscape, establishing a strong brand identity is more crucial than ever.

Brand communication is becoming more and more important day by day. Effective brand communication is also a must-know topic, especially for those who want to start a new business and enter the startup community.

Since London museum and galleries re-opened on May 17 we are eager to check out some of London's best exhibits this year.

Hello, Curious Community! Today let's talk about something that's not just close to our hearts but is the essence of what we do—branding.

What do you think of Audi's new two-dimensional black and white logo?

TGI Fridays, the American-inspired cocktail bar and restaurant chain, has returned to its original name, 'TGI Fridays,' in the UK following a transformative brand update led by London-based agency, Boldspace. This rebrand signifies a significant milestone in the brand's evolution, capturing the essence of TGI Fridays' history and heritage.

Authentic storytelling through video allows brands to connect with their audience on a personal level. By transparently sharing your brand’s mission, values, and journey, you foster trust and loyalty.

Take that phone out of my sight! Yes. Possibly. At least not while eating. Please! Stolp - A signal-blocking butter dish is for a better phone habit.

Everything that has the "brand" in it grabs our curiosity. And naturally, the film business is big on brands and recently we stumbled to an article in marketingweek.com that we thought to share.

Do you have a sonic brand? Most brands aren't sonic and when they are it's limited to one medium like a jingle for ads. A few brands have managed to evoke strong brand recognition and associations by having a repetitive and iconic jingle.

Can a brand own a colour?

Insights from the winners of this year’s 50 Books 50 Covers competition.

Eco-Friendly product design could be part of the solution.

If you're the one who not only teaches Pilates or Yoga but also runs the business, you need some social media skills. And social media is not only about Instagram or Facebook. There's also a hidden gem which is Google Maps (or Google My Business).

Every business needs a web design that reflects who they are and provides value. Discover the 9 essential elements of a great website.

As people adjust to the necessary changes being implemented across the country due to the coronavirus pandemic, keeping everyone in the household entertained is bound to get a bit tricky.

We take a look at seven specific trends that we've seen accelerating during our lockdown months and we can expect to see them become more prominent in the next 12 to 24 months.

The new design emphasises the name while incorporating two new green communication colours. Other changes to the branding have occurred in addition to the new graphic design.

Lotus Biscoff's rich history, dating back to its creation in 1932 by Belgian baker Jan Boone Sr., has now been revitalized with a new brand identity. Through a collaboration with BrandMe, the biscuit's visual identity has undergone a bold transformation, emphasizing the Biscoff name and infusing joyous positivity into every touchpoint. This evolution celebrates the biscuit's iconic status while ushering it into a new era of recognition and relevance.

Celebrating the Legacy of a sound and vision icon, Adobe's new David Bowie-inspired digital tools inspire fans to create their own distinct personas!

Rebond Grotesque is a typeface that is both strict and flexible.

In the competitive UK real estate market, effective branding and marketing are essential for businesses to distinguish themselves. The landscape is vast, covering residential, commercial, and industrial properties. A strategic approach to branding and marketing can elevate a real estate company's profile, attracting more clients and listings.

In 2024, consumers want to support brands that stand for something meaningful. Purpose-driven branding has shifted from being a buzzword to a fundamental expectation. Brands that clearly communicate their commitment to social justice, environmental responsibility, or community impact are fostering stronger relationships with customers. It’s not enough to sell products anymore; brands need to show they care about the world beyond their profit margins.

Is it just me, or are the youngsters today just a tad bored with modernity? Perhaps that's why retro styles are making a comeback, cooler than a vinyl record on a summer day. (Yeah we do still buy some).

Pfizer, has recently updated it’s brand identity. It may not be as groundbreaking as their vaccine but there’s nothing we can do about it. 😊 Yes the ribbonlike blues represents DNA? Yeah.

Do you know how to reach the full potential of personalisation? Adobe recently published "Elevating Personalisation", a strategic guide to unbeatable hyper-personalisation.

Pepsi has unveiled its first visual makeover in 14 years, adopting a maximalist approach to its branding. Moving away from minimalism, the new branding incorporates bolder colors, a custom typeface, and a revamped globe-shaped logo. The rebranding comes as Pepsi aims to maintain its "disruptor" reputation and align its visual identity with its bold, unapologetic initiatives.

Influencer marketing isn’t going anywhere in 2024, and it’s changing.

Once upon a time, Nokia ruled the mobile phone kingdom, but then came Apple and Samsung with their fancy smartphones, and Nokia's reign ended in the arena of mobile devices.

The following study was prompted by the sale of a $432,500 AI-created portrait.

At Curious Brand, we are excited to delve into the new identity recently unveiled by Pentagram for Channel 4, the renowned British public-service television broadcaster. As branding experts and aficionados of innovative design, we cannot help but share our thoughts on this transformative journey.

As we are getting to use AI for automating tasks like scriptwriting and content generation, the true differentiator is actually the execution.

Every day, ten women are killed in Mexico, and femicide has increased by 137% in the last five years. Maria Conejo, an artist, and illustrator from a small town just a few hours south of Mexico City, stand out from the crowd.

Kia Corp. is tweaking its name as it embraces a new brand strategy focusing on creating sustainable mobility solutions for customers. Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia is removing the “Motors” from its name.

Barbie says playing with dolls could change the world (and has the science to prove it). Their latest ad campaign has been quite innovative, and we're liking it.

Maybe. At least there's an article on brandingmag that says so. (We're not convinced)

Marketers must understand how the Instagram algorithm works in order to keep up with the 2022 updates and best practices... Prior to 2021, the app was all about still images. It is now a hub for all types of video content.

Harrods' new box of chocolates can be confused for a small luxury item and are the perfect complement to the store's beautiful shelf offerings.

Earlier this month, IKEA started construction on a new seven-storey store in Vienna that will have no car parking spaces. Shoppers will be expected to arrive on foot or by public transport, with large items delivered to people’s homes from a nearby logistics center.

Banks are in a precarious position in our volatile economy, especially as a downturn is expected.

It's probably been years since you last rocked that studded belt and squeezed into those skin-tight jeans. Your hairstyle has likely evolved into something less choppy, and you've bid farewell to the days of using up an entire pencil's worth of eyeliner.

Adidas is facing criticism after creating a Black Lives Matter-themed logo for its employees to use on their internal communication channels. The logo features the words "Creating Lasting Change" in bold letters, with the letter "C" designed to look like a raised fist, which has become a symbol of the Black Lives Matter movement.

Instagram has announced Instagram Live Rooms, a new feature that allows up to 3 users to go live in the same room.

Do you lack energy? Are you considering taking supplements? Do you wear blue-blocking glasses in the evening? Before you get into biohacking quick fixes, try the boring, obvious, and effective thing: get some dang sleep.

Let's bring back human curation back into our newsfeed.

Do you recall this? KFC faced an operational crisis in the UK in February 2018 when its delivery partner, DHL, failed to supply fresh chicken, forcing the fast-food chain to close over 900 outlets.

Do men send each other flowers? Not often. In Australia, a new floral product aims to break that taboo: the Broquet.