Privacy Policy

Last updated: 11 August 2025

This Privacy Policy explains how Curious Brand (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website www.curiousbrand.co.uk (“Site”) or interact with us.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Information We Collect

We may collect and process the following types of personal information:
• Information you provide directly:
• Name, email address, phone number (when filling in our contact form or subscribing to our newsletter)
• Company name and job title (when relevant to enquiries)
• Any message or file you send to us
• Information collected automatically:
• IP address, browser type, device type, pages visited, and time spent on the Site (via cookies and analytics tools)
• Location data (approximate)

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2. How We Use Your Information

We use your personal data to:
• Respond to your enquiries and provide our services
• Send marketing communications you have opted into
• Improve our website, content, and services
• Maintain security and prevent fraud
• Comply with legal obligations

We will never sell your personal information to third parties.

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3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:
• Analyse website traffic and usage patterns (via Google Analytics or similar tools)
• Improve your browsing experience
• Measure the effectiveness of our marketing campaigns

You can manage or disable cookies in your browser settings. For more details, see our Cookie Policy (optional separate page).

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4. Legal Basis for Processing

Under UK GDPR, our legal grounds for processing personal data include:
• Your consent (e.g., newsletter subscription)
• Our legitimate interests (e.g., improving services, website analytics)
• Compliance with legal obligations

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5. How We Store and Protect Your Data

We store your personal data securely and take appropriate technical and organisational measures to protect it.
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

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6. Sharing Your Information

We may share your personal data with:
• Trusted third-party service providers (e.g., email marketing platforms, website hosting providers)
• Professional advisers (e.g., lawyers, accountants)
• Authorities where required by law

All third parties are required to process your personal data in compliance with applicable data protection laws.

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7. Your Rights

You have the right to:
• Access a copy of your personal data
• Correct any inaccurate or incomplete information
• Request the deletion of your data
• Restrict or object to our processing of your data
• Withdraw your consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise these rights, please contact us at [hello@curiousbrand.co.uk].

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8. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date.

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10. Analytics & Tracking

We use third-party services to help us understand how visitors interact with our website so we can improve the user experience. These may include analytics platforms such as Google Analytics and Microsoft Clarity.

Microsoft Clarity captures anonymised usage data, including mouse movements, page scrolling, clicks, and other interactions. This information helps us identify areas of our site that may require improvement. Clarity may also set cookies in your browser to help link your activity between sessions.

For more information on how Microsoft collects and processes data, please visit the Microsoft Privacy Statement.

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11. Cookies and Tracking Technologies
‍We use cookies and similar tracking technologies to enhance your experience on our website, analyse site performance, and provide targeted content and marketing. Cookies are small text files stored on your device when you visit our Site.

We use the following types of cookies:
‍Essential cookies – Required for the website to function (e.g., to remember your cookie preferences, enable form submissions)

‍Analytics cookies – Help us understand how visitors interact with our Site so we can improve its performance. For example, we use Google Analytics and Microsoft Clarity to gather information about website traffic, user behaviour, and engagement.
‍Functional cookies – Remember your preferences and settings to improve your experience.
‍Marketing cookies – Track browsing habits to deliver relevant advertisements.
‍Managing Cookies:
‍You can manage or disable cookies at any time by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.
For more information about cookies and how to control them, visit:
‍https://ico.org.uk/for-the-public/online/cookies

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12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Curious Brand
Email: hello@curiousbrand.co.uk