Creative designs & ideas with a system

We hear you, research for you and create a system before a logo.
With over a decade of experience crafting unique brand identities across multiple countries and revitalizing numerous brands, our passion drives us forward.

We are a team of dedicated creatives who thrive on transforming concepts into compelling realities, ensuring your brand not only stands out but also resonates deeply with your audience.

Brief history of our studio

8+

Creative Minds
We are a team of creative brains working internationally and lovingly.

2012

Founding year
We started back in Istanbul as "Studio Recode" since then been scaling
More than

240

We have successfully completed numerous brand and graphic design projects across a wide range of industries, from healthcare to technology.

Industries we work with

Bridging the gap between innovative startup apps and industry giants like Siemens, Curious Brand crafts digital solutions that resonate across the tech spectrum.
From international pilates schools to local yoga studios, tailored branding strategies are developed to enhance visibility and connect with health-focused audiences.
Supporting everything from dynamic eCommerce platforms to established white goods manufacturers like BSH, tailored strategies are designed to enhance consumer engagement and drive sales.
Assisting both local and London-based fashion brands, including pioneers in sustainable fashion, distinct brand identities are crafted to captivate and inspire diverse audiences.

Brand design process

Discovery & Insights

Kick off with a brand workshop or detailed questionnaire to uncover the essence, values, and aspirations of your brand, setting the foundation for a tailored branding strategy.

Brand Identity Creation

Develop a brand moodboard that visually interprets the brand's essence, guiding the aesthetic direction with colors, typography, and imagery for cohesive brand identity design.

Brand Application & Universe

Extend the brand's visual identity into a comprehensive brand universe, showcasing practical applications across various touchpoints to ensure consistent brand experiences.
Form follows function
Form follows function
Form follows function
Form follows function
Form follows function
Beauty is in balance
Beauty is in balance
Beauty is in balance
Beauty is in balance
Beauty is in balance

Some news

Purpose-Driven Branding: It’s About More Than Just Sales

In 2024, consumers want to support brands that stand for something meaningful. Purpose-driven branding has shifted from being a buzzword to a fundamental expectation. Brands that clearly communicate their commitment to social justice, environmental responsibility, or community impact are fostering stronger relationships with customers. It’s not enough to sell products anymore; brands need to show they care about the world beyond their profit margins.

You’re doing it wrong: Emotion doesn’t mean emotional

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

The Power of Fonts in Branding!

Every element of a brand's aesthetic can significantly impact its perception and success. Among these elements, the choice of font plays an important role in shaping how a brand communicates its values, personality, and reliability.
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