
Yes, it's not surprise that we, the people in creative industries, are affected first and most from the rise of the T2000! And between conversations around the billions, chip makers, education and how bad chatgpt 5.0 was, AI makes a slight move forward but we think it's still not possible that it'll replace human-led agencies.
Here's some raw ideas that may change in the near future:
1. People still want human touch
What we have seen is, our clients want to speak, exchange eye contact with us. If not a small pat or a hug. AI still and will never do that for sure! (yey)
2. Most don't want to spend time
This is curious, because AI seems like the fastest thought process. But in practice, prompting, reprompting, and reprompting, and reprompting actually takes ages. And which busy business owner has that kind of time?
So instead, they hire a person or an agency and boom: unlimited revision opportunities, with actual eye contact.
3. Strategic Vision
We, agencies don't just execute; we conceptualize. Identify emerging opportunities, anticipate future trends, and develop entirely new approaches that AI hasn't been trained on. AI is a powerful assistant in optimizing strategy, but it's not the architect of entirely new ones.
4. Client Relationships
Agencies aren’t just service providers, they’re partners, and real collaboration is built on trust, nuance, and the ability to read between the lines. AI can generate outputs, but it can’t reassure a nervous client, read what isn’t said when feedback is given, or build shared trust in the way humans do.
5. Adaptability and Problem Solving
Agencies are problem-solvers, constantly iterating and pivoting in real time as markets and people shift. Because sometimes the unexpected isn’t a trend or a metric, it’s human, and that changes everything.
6. The Future: AI as a Co-Pilot, Not a Replacement
AI will become an important part of the process, a co-pilot that boosts efficiency, offers useful insights, and frees up human talent to focus on what they do best: thinking strategically, creating meaningful ideas, and building real connections.
Imagine agencies using AI for:
– Hyper-personalized content at scale
– Predictive analytics to fine-tune campaigns
– Automating the repetitive, soul-draining tasks (yes, those spreadsheets)
– Rapidly prototyping and testing design ideas
By embracing AI, agencies can become even more effective and deliver greater value to their clients. And in a world saturated with AI-generated content, human judgment, creativity, and connection won’t diminish, they’ll become rarer, and therefore more valuable.
The robots are already here in agencies. Not as replacements, just as tools, because a client’s “it’s okay” rarely means it is.