Most people can’t distinguish between AI and human art, says a new study

The following study was prompted by the sale of a $432,500 AI-created portrait.
Curiousbrand Team
August 13, 2021

Published in the journal of Empirical Studies in the Arts researcher Harsha Gangadharbatla conducted a study that shows that impressionistic landscapes and geometric abstractions created by human artists were not distinguishable from computer-made artworks made from a single artist’s algorithms. The study was inspired by the sale of “Edmond de Belamy”, the AI-generated portrait by made by the creative studio Obvious. This particular artwork went for $432,500  back in 2018, a price 10 times higher than a human-made artwork.

The results from the study show that 75% of people incorrectly guessed the original creator in 4 out of the 5 artworks in the survey.  The study also points out that people were most likely to attribute the abstraction works to AI-creators. Gangadharbatla states that AI artwork creation is relatively harmless but it could cause some issues from an advertising point-of-view and questions.

To read more about this and some current AI-created exhibitions @Dazed