How AI can work for employer branding?

Employer #branding (which so many companies don't have a clue) refers to how an organization is perceived as a place to work and its ability to effectively communicate its value to potential and current employees. As the younger generation enters the workforce, more companies started using AI to revamp their employer branding strategies, making them more appealing to individuals who prioritize a company's culture and sense of purpose.
Curiousbrand Team
April 19, 2023

Using AI-generated avatars may sound like a good #experience! These "avatars" can be used as brand representatives allowing companies to showcase their core values and unique characteristics. (There's a chance it can be cold, though.)

By implementing these new AI technologies for job candidates or even current employees, companies can enhance their employer brand image, and attract more newbies to join the company.

And Forbes has a good article on this matter click here to read more.

#ai #brand # #culture #work

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Brand Identity
19.4.23

Company logos restyled as characters from Miyazaki’s universe

As brand designers, we love absurd and unique worlds, even if it's just in the movies. And as you may guess, we like Studio Ghibli movies and Miyazaki’s worlds too (Name us one designer who doesn't like them)
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Brand Communication
19.4.23

When should you pause your marketing efforts?

Global (dystopian) events such as COVID, Queen’s death, the Russian War, Hurricane Ian, etc. puzzled the marketers a bit. Should they play emotionally, or are wary of appearing tone-deaf?
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