For Gidyon Thompson the next big idea is called "Brand Platform" which is a platform derived from a brand's purpose, defines a brand's personality and is enhanced by a brand's cohesive communication. Initially, the brand essence as we call it at Curious Brand.
In this article for brandingmag, Thompson discusses the importance of a brand platform for a business. For him, a brand platform serves as a foundation for all branding and marketing efforts and helps to define a brand's identity, purpose, and values.
He also suggests that creating a brand platform should be a top priority for businesses looking to establish a strong brand presence and build a loyal customer base. (We agree to that) A well-defined brand platform can help to differentiate a business from its competitors, communicate the unique value proposition, and create a consistent customer experience.
In summary, the Thompson highlights the benefits of a brand platform, including defining the brand identity, differentiating the business from competitors, and creating a consistent customer experience. A brand platform is a crucial aspect of successful branding and marketing efforts.
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