Is there a new big idea in for brands?

Maybe. At least there's an article on brandingmag that says so. (We're not convinced)
Curiousbrand Team
April 19, 2023

For Gidyon Thompson the next big idea is called "Brand Platform" which is a platform derived from a brand's purpose, defines a brand's personality and is enhanced by a brand's cohesive communication. Initially, the brand essence as we call it at Curious Brand.

In this article for brandingmag, Thompson discusses the importance of a brand platform for a business. For him, a brand platform serves as a foundation for all branding and marketing efforts and helps to define a brand's identity, purpose, and values.

He also suggests that creating a brand platform should be a top priority for businesses looking to establish a strong brand presence and build a loyal customer base. (We agree to that) A well-defined brand platform can help to differentiate a business from its competitors, communicate the unique value proposition, and create a consistent customer experience.

In summary, the Thompson highlights the benefits of a brand platform, including defining the brand identity, differentiating the business from competitors, and creating a consistent customer experience. A brand platform is a crucial aspect of successful branding and marketing efforts.

Click here to read the whole piece.