Brand Identity

As brand designers, we love absurd and unique worlds, even if it's just in the movies. And as you may guess, we like Studio Ghibli movies and Miyazaki’s worlds too (Name us one designer who doesn't like them)

Pepsi has unveiled its first visual makeover in 14 years, adopting a maximalist approach to its branding. Moving away from minimalism, the new branding incorporates bolder colors, a custom typeface, and a revamped globe-shaped logo. The rebranding comes as Pepsi aims to maintain its "disruptor" reputation and align its visual identity with its bold, unapologetic initiatives.

Businesses have faced enormous challenges and have undergone tremendous changes in recent years, which will not slow down in 2023.

Fanta, the popular fruit-flavored soft drink, has recently undergone a global rebranding to mark its 75th anniversary. The new branding features a more modern, minimalist design with a brighter color palette and a focus on the drink's fruit flavors.

Brand design guidelines are a set of rules and standards that define how a brand should be visually represented.

The transformative power of good branding never ceases to inspire us.

Sometimes it takes a lot of work—and creativity—to establish a link between a story theme and the final product.

What do you think of Audi's new two-dimensional black and white logo?

If you're the one who not only teaches Pilates or Yoga but also runs the business, you need some social media skills. And social media is not only about Instagram or Facebook. There's also a hidden gem which is Google Maps (or Google My Business).

The new design emphasises the name while incorporating two new green communication colours. Other changes to the branding have occurred in addition to the new graphic design.

We respect that getgraza has built an entire brandidentity around a squeeze bottle! The brand didn't try to "reimagine" olive oil, they just repackaged it and it's fantastic!

Brand communication is becoming more and more important day by day. Effective brand communication is also a must-know topic, especially for those who want to start a new business and enter the startup community.

Everything that has the "brand" in it grabs our curiosity. And naturally, the film business is big on brands and recently we stumbled to an article in marketingweek.com that we thought to share.

Adidas is facing criticism after creating a Black Lives Matter-themed logo for its employees to use on their internal communication channels. The logo features the words "Creating Lasting Change" in bold letters, with the letter "C" designed to look like a raised fist, which has become a symbol of the Black Lives Matter movement.

At Curious Brand, we are excited to delve into the new identity recently unveiled by Pentagram for Channel 4, the renowned British public-service television broadcaster. As branding experts and aficionados of innovative design, we cannot help but share our thoughts on this transformative journey.

We are thrilled to unveil our latest collaboration with the extraordinary essential oil blend brand, de l'essence! Rooted in San Diego and driven by their passion for the power of essential oils, they entrusted us with the task of creating their unique brand identity. ✨

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

Brand colour is one of the most critical branding element. Just think about all the colors that you can relate with a brand. Amongst to all other items you can think of, before proceeding with your company’s brand colour, take a look at this article.

Everyone is investing these days but as a designer or someone working in the creative industry, the best investment you can make is in a good design portfolio.

Pfizer, has recently updated it’s brand identity. It may not be as groundbreaking as their vaccine but there’s nothing we can do about it. 😊 Yes the ribbonlike blues represents DNA? Yeah.

Design studio SomeOne created a new identity for the central London district of Belgravia. The details were heavily inspired by the area's architecture.

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.

The French car maker has revealed its first major redesign of its diamond-shaped logo since 1992.

To create the most fundamental form of brand awareness, fashion houses and streetwear brands are minting their own colors.

In all matters, branding comes first. Even though there are distinctions between the terms: Branding, brand identity, brand image, and brand communication, it would be a mistake to start “marketing” your service or product before designing your whole branding.

A discussion on behavioral design's potential, Obama’s voting election strategy and office life post-Covid by Danish behavioual design expert Morten Münster.

With so many Instagram algorithm changes, it's getting harder to get noticed however as a brand or a business it is crucial to increase your brand awareness on the most popular social media platform.

Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands - the first global re-design since 2016.

Early 2020 halted the travel industry and closed borders, throwing one of the world's largest industries into a crisis. Here we cover some of the key factors that will help destination branding to have successful recovery soon.

The scheduling platform gets a makeover.

In one sentence: Small brands are more likely to grow by stealing competitors’ market share while big brands need category growth to increase revenue. Elaborating a little bit on this: Contagious researchers were interested in company growth, specifically in the relationship between firm size, net revenue, market share and category growth. Based on the data of 189 US and UK CPG brands.

Designer Camille Walala has turned the London Design Museum's shop into a pop-up supermarket selling artist-designed foods.

This new Twitter feature is now live and will allow brands and users to create and host live rooms.

The seltzer industry is now mainstream and design studios are tapping into "fauxstalgia" and gender-neutral branding to appeal to Gen. Z consumers

More than ever, people are spending more time online and changing the way they use digital channels.

The 20 year-old tech company SurveyMonkey has rebranded as Momentive and has repositioned themselves as a leader in agile experience management.

Pantone introduced PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone as the Pantone Color of the Year selection for 2022.

Standing out is harder than ever but those who take risks will reap the rewards of better branding and exposure.

Eco-Friendly product design could be part of the solution.

Typeface foundries and designers are key to the design industry. Here's a quick some insight from renown foundry DESK as they share more about their work.

BBC's new brand update is extremely subtle that it incurred severe criticism by those who say the expense was not justifiable.

Harrods' new box of chocolates can be confused for a small luxury item and are the perfect complement to the store's beautiful shelf offerings.

Kia Corp. is tweaking its name as it embraces a new brand strategy focusing on creating sustainable mobility solutions for customers. Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia is removing the “Motors” from its name.

Rebond Grotesque is a typeface that is both strict and flexible.

Since London museum and galleries re-opened on May 17 we are eager to check out some of London's best exhibits this year.