Belgravia rebrands to "widen the district's appeal"

Design studio SomeOne created a new identity for the central London district of Belgravia. The details were heavily inspired by the area's architecture.
May 7, 2021

The affluent London district of Belgravia revealed its rebrand, as it looks to broaden the area’s appeal and showcase its cross-sector offerings. SomeOne studio made a design with a bespoke font,  a graphic pattern and a new mascot which is an Italian greyhound. The work was commissioned by Grosvenor Estates, a property group that owns much of the area.

The new flexible design tries to convey that Belgravia is not a place of limited shopping and dining as it is often-times assumed to be. The central visual theme was inspired by the colonnades found in Belgravia, which appear on the stucco fronted houses throughout the district. The mascot was chosen because mascots have proven to be effective at making brand's more approachable.

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