The psychology of design: 15 principles every UI/UX designer should know

How do designers create experiences capable of solving a problem when there’s an infinite combination of people and contexts? UX Designer Maximiliano Cabrera breaks down the most important 15 design principles and cognitive biases to be aware of while designing a high value experience.
Curiousbrand Team
April 19, 2023

Designers have an enormous responsibility to shape the world. They identify patterns and develop empathy to build products or services with a high frequency of use and a high perceived value.

The underlying psychology should be well understood to engage users to act repeatedly. The question is ‘What are the reasons behind what drives user behavior?’

Every interaction a person has with a digital product follows the same pattern:

  • 📝 Information — User filters the information
  • 🤔 Significance — User looks for its meaning
  • ⏰ Time — User takes an action within a time frame
  • 🧠 Memory — User stores fragments of the interaction in their memory

For each of these stages of interaction, UX Designer Maximiliano Cabrera lists the most important 15 design principles and cognitive biases, and gives some related design tips that will help you to build habit-forming products.

Read the full article @dribble