Google My Business (GMB) posts can be an effective marketing tool for businesses. It is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. GMB posts are short messages or updates that appear in the business listing on Google search results and Google Maps.
Here are some ways in which GMB posts can help with marketing:
- Increase visibility: GMB posts can help businesses to appear in search results for relevant queries and improve their visibility on Google search and maps.
- Promote offers and events: GMB posts can be used to promote special offers, sales, events, and other promotions to potential customers.
- Improve engagement: GMB posts can encourage customers to engage with the business by clicking through to the website or making a reservation.
- Showcase products and services: GMB posts can be used to showcase products and services, along with high-quality images, videos, or gifs to attract customers.
- Enhance brand awareness: GMB posts can help businesses to build brand awareness by regularly updating their listing with relevant and informative posts.
- Chat with your customer: GMB now offers instant chat with customers, which has quite a good user interface.
Overall, using GMB posts as part of a wider marketing strategy can help businesses to improve their online presence, attract new customers, and drive more sales.