The power of Packaging in Brand Identity

We respect that getgraza has built an entire brandidentity around a squeeze bottle! The brand didn't try to "reimagine" olive oil, they just repackaged it and it's fantastic!
April 19, 2023

The playful ethos of olive oil brand Graza, launched earlier this year, is defined by its equally carefree form factor, as Go-Gurt before it.

Graza looks like is part of a trend of blending a back-of-house restaurant #aesthetic with home cooking. The brand wants its customers to have a loose, spontaneous feeling in the kitchen when using the squeeze bottle.

If you're interested in learning more about the brand identity, click the link below to read Rachel del Valle's article for aigaeyeondesign.