As we explore Pepsi's rebranding journey, we're curious about how the changes will resonate with consumers. The redesign emphasizes unapologetic enjoyment, energy, and movement and aims to connect with younger generations. With a focus on digital and "phygital" experiences, Pepsi acknowledges the importance of staying relevant in an ever-evolving marketing landscape.
Pepsi's new branding will be implemented across various touchpoints, starting in North America for the brand's 125th anniversary, before expanding globally in 2024. As a 125-year-old brand, Pepsi's ability to remain relevant and adapt to shifting consumer behaviors is crucial to its success.
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