PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era

Pepsi has unveiled its first visual makeover in 14 years, adopting a maximalist approach to its branding. Moving away from minimalism, the new branding incorporates bolder colors, a custom typeface, and a revamped globe-shaped logo. The rebranding comes as Pepsi aims to maintain its "disruptor" reputation and align its visual identity with its bold, unapologetic initiatives.
Curiousbrand Team
April 19, 2023

As we explore Pepsi's rebranding journey, we're curious about how the changes will resonate with consumers. The redesign emphasizes unapologetic enjoyment, energy, and movement and aims to connect with younger generations. With a focus on digital and "phygital" experiences, Pepsi acknowledges the importance of staying relevant in an ever-evolving marketing landscape.

Pepsi's new branding will be implemented across various touchpoints, starting in North America for the brand's 125th anniversary, before expanding globally in 2024. As a 125-year-old brand, Pepsi's ability to remain relevant and adapt to shifting consumer behaviors is crucial to its success.

Click here to read the press release

Click here to read more from Marketingdive