Behind Brands: Renault unveils new geometric logo in “timeless” rebrand

The French car maker has revealed its first major redesign of its diamond-shaped logo since 1992.
Curiusbrand Team
March 23, 2021

Renault has revealed a new geometric version of its diamond-shaped logo which has been in use since the 1920s. The brand’s diamond logo has existed since 1925, however the previous design had not changed significantly since 1992. The new flat logo was designed in-house at Renault with the goal of conveying their new contemporary values to project the brand into the future. The logo has two intertwining diamond shapes which can be animated for digital media. It has no typography and can also be lit-up on vehicle grilles.

Although this new logo is inspired by Renault's logo in the 1940s, 50s and 70s it comes across as the perfect embodiment of the brand's new era. Renault's brand design director Gilles Vidal says this a "symbol of the future" to "strike a balance between recognition of the brand’s heritage and entering a new era”. Vidal also commented on the fact that Renault hopes to expand into fields of electrification and wider mobility in a plan called "Renaulution". The brand's new vision aligns with brand's new look. The full range of cars will all carry the new logo by 2024.

To learn more about Renault's new logo check out the full article @DesignWeek