Advertisements have always been key to building a brand’s image. However, according to a new global survey held across 17 markets by YouGov, more than two-fifths of global consumers (44%) don’t feel they are fully represented by the people they see in adverts.
The data shows consumers in Europe are more likely to disagree that they feel they are fully represented, contrary to the share of adults in UAE and urban India who feel that they are fully represented.
Considering the worldwide consumer expectation to see diversity in ads, brands can approach advertising as a way to not only sell products and build their image, but also shape and impact society.
Read the full article @YouGove
