As a guest on @branding.mag's podcast Branding over Wine, Digge Zetterberg (@diggez), the head of communications at brand management platform @frontify, seeks answers to this question.
“I think one of the things about brands that’s true in general is that you need to be distinct, you need to stand out. Another universal truth is that you need to make people feel something. It’s not just about getting people to remember you, but also to really remember you by feeling something when they engage with your brand.” she says.
You can listen to this episode by clicking the link.