How KFC quickly reacted to a logistical crisis, using humility and humour to turn a disaster into polished PR

Do you recall this? KFC faced an operational crisis in the UK in February 2018 when its delivery partner, DHL, failed to supply fresh chicken, forcing the fast-food chain to close over 900 outlets.
Curiousbrand Team
April 19, 2023

We appreciate how quickly KFC reacted, creating an emergency microsite with regular updates on which KFC restaurants were open, as well as publishing social media ads assuring the public that the company was doing everything possible to resolve the crisis.

Click the link below to read @contagious' full article on this incident.