
Crafting a distinctive visual identity for Rosetta—a vibrant, design-led coffee shop in London—starting with the logo and expanding into full brand development.
Rosetta, a new coffee shop nestled in the heart of London, sought our expertise to create a logo that captures the essence of their brand. While the initial brief focused on logo design, we expanded our involvement to shape their full brand identity—ensuring every touchpoint reflected Rosetta’s unique warmth and charm.


Our design process began with immersing ourselves in Rosetta’s vision and the atmosphere they wanted to cultivate. We created a logo that reflects the artisanal quality of their coffee and the warm, inviting spirit of their space. Elegant typography and a subtle coffee-inspired symbol strike a balance between tradition and modernity—setting the foundation for all brand elements to come.
The new logo has become a cornerstone of Rosetta’s brand, enhancing their recognition and appeal among coffee lovers in London. Our cohesive brand identity planning gave Rosetta a strong foundation for growth. “The logo perfectly encapsulates our brand’s essence and has been well-received by our customers,” said a Rosetta representative. The project helped establish Rosetta as a standout in London’s vibrant coffee scene, attracting a loyal and growing clientele.