Client: BASI Australia
Industry: Wellness - Pilates
Requested Services: Brand Identity Design, Logo Animation, Brand Guidelines, Promotional Collaterals
BASI Learn From The Leaders is the ultimate Pilates experience
BASI has been a leading Pilates education academy with a reputation for innovation, dedication, and academic excellence for thirty years. The concept for BASI Learn from the Leaders (LFTL) Conferences originated in Australia in the early nineties and has since been held with great success in the USA, South Africa, Germany and Greece.
Now it's again in it's home country. So we created a special logo and branding for this event. LFTL is the biggest Pilates event in the world. Lots of people all over the world comes to take the leading education from the masters of the Pilates. To show this diversity we created a vibrant alogo and key visual elements.