Delivering a cohesive brand identity and digital communication strategy for one of the world’s leading Pilates education brands.
In addition to redefining the visual identity, we produced high-quality video content and managed BASI Pilates’ social media presence. Our work aimed to reflect the brand’s educational excellence, international reach, and strong community spirit—highlighting both innovation and heritage across all channels.
We began by auditing BASI Pilates’ existing assets and identifying brand inconsistencies across platforms. From there, we developed a cohesive visual language and tone of voice. Our content creation included both ongoing campaigns and evergreen materials, all aligned with the values of the BASI community. Social strategy focused on engagement, trust, and global relevance.
Our comprehensive branding and digital communication strategy has significantly strengthened BASI Pilates’ global presence. The refreshed brand now resonates with both long-time practitioners and a new generation of Pilates professionals—leading to increased recognition, engagement, and trust worldwide.
.svg)
.svg)
.svg)