SALEZOO is an international multi-brand design store based in Istanbul. We were initially briefed to re-design the UI/UX of the website with the aim of creating outstanding interactions and making it different from ordinary e-commerce websites.
We were going to re-design the website, but the old logo made it difficult for us to create more modern and artsy designs for the website. For this reason, we agreed to create a brand-new logo and then proceed with the new branding so that we could redesign the website and interactions in an eye-catching, modern way. We started by creating the logo, and the following design process progressed beautifully and smoothly.