We are so excited to announce that our design for Golden Gate was featured in the Best Logo Designs for 2023 on DesignRush!
The Problem: Starting a new business and building a brand that reflects the core purpose of supporting organisations through a contemporary, human-centered identity. The Solution: The name “Goldengate” was already in place when we began developing the brand identity. We created a distinctive brand system with a subtle retro touch—flexible enough to expand and evolve as the business grows. We’re thrilled to announce that our design for Goldengate was featured in the Best Logo Designs for 2023 on DesignRush!
We started by analysing the emotional and functional needs behind Goldengate’s mission—supporting organisations in a human-first way. With the name already established, our focus was to build a brand identity system that could translate this mission visually and tonally. Drawing inspiration from retro design cues and combining them with a minimal, flexible framework, we crafted a visual language that feels both familiar and fresh. The identity was designed to scale—working across digital and print touchpoints with ease, while retaining a distinct, approachable character.
The final brand identity successfully communicates Goldengate’s purpose: a reliable, human-centered support partner for modern organisations. The system is expandable, warm, and recognisable—creating consistency without sacrificing personality. Our work was recognised beyond the client: the Goldengate logo was featured in DesignRush’s Best Logo Designs of 2023, validating both the strategy and creative execution.
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