Working teams that cross hierarchies, functions, and regions to represent the diversity of the business are beneficial. One way to realise emergent opportunities with a rebrand is through effective engagement with the process throughout the company.
" Successful rebrand is one that helps an organisation (re-)connect with and communicate its culture and strategy both internally and externally."
In his piece for Branding Mag, Gilmar Wendt discusses the outcomes that result from fully utilising a rebranding process, which includes new structures, greater engagement, career progression for the team, a more vital link between management and workforce, and new ways of governing.
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