Who should be involved in the rebranding process?

Unquestionably, the best agency partners will assist clients in thinking deeply about who they are and how they express themselves through their brand.
April 19, 2023

Working teams that cross hierarchies, functions, and regions to represent the diversity of the business are beneficial. One way to realise emergent opportunities with a rebrand is through effective engagement with the process throughout the company.

" Successful rebrand is one that helps an organisation (re-)connect with and communicate its culture and strategy both internally and externally."

In his piece for Branding Mag, Gilmar Wendt discusses the outcomes that result from fully utilising a rebranding process, which includes new structures, greater engagement, career progression for the team, a more vital link between management and workforce, and new ways of governing.

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