This isn't just about florists tapping into a new market: the Broquet was created in partnership with Gotcha4Life, a non-profit dedicated to preventing mental health issues and suicide by encouraging men to invest in close friendships.
Developed by Australian creative agency Thinkerbell with Gotcha4Life and florists Fig & Bloom, the campaign hopes flowers will prompt 'everyday blokes' to initiate conversations. The jokey name keeps things light while creating an opportunity to touch base with a friend who's feeling blue, has gone quiet or is having a rough time.
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Flower bouquets for men to give to their bros
Do men send each other flowers? Not often. In Australia, a new floral product aims to break that taboo: the Broquet.
Curiousbrand Team
April 19, 2023
