Branding Beyond Boundaries

In the ever-evolving world of commerce, it's not just about the product—it's about the positioning.
September 6, 2023

Here's one example from California that you may not know: Erewhon Market!

This B-Corp health food grocery store isn't just selling items; it's selling a lifestyle. It's become a symbol of luxury and an influencer favorite. But what can your brand learn from this?

💡 Think outside your usual lane. Imagine if your product were in a completely different industry. How would it be branded and marketed?

🛒 By treating your brand like a luxury label, you're not just competing with others in your industry; you're aligning with a lifestyle that demands excellence.

Are you ready to push the envelope and redefine your brand's identity?

Share your thoughts on innovative branding strategies below! 💬👇

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