Employee perceptions and attitudes toward an organisation are just as influential as those of its customers and external stakeholders. Yet, too little consideration is given to internal audiences when considering how to frame an organization's brand- sometimes none at all.
Even when internal audiences are considered in shaping a brand's external reputation, activating the brand inside organisations is considered less than external communications.
(yes - the photo is so serious)
To read the full article, follow the link below:
https://www.brandingmag.com/chris-cleaver/from-people-to-reputation-the-definitive-guide-for-internal-brand-culture/
