It’s a bit American but, American peanut brand Planters was preparing for a big Super Bowl spot and campaign two years ago, which included the death (!) of its century-old mascot Mr. Peanut. But, not long after the brand announced his death and advertised a funeral during the Big Game, basketball star Kobe Bryant died in real life, putting Planters’ plans in jeopardy...
It’s not a long story, but there’s more to this story... To read Hubert Trinkunas’ full article for wishu.io, click here.
