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Curious About Brand & Design

Posts tagged brand
Wato Undo the Bridge

(Est. 2019) “Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious alternative ‘on the go’ than traditional energy drink alternatives.” (Google-translated)

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How the Apple Store Lost Its Luster

Web Smith’s recent experience at his local Apple store in the suburbs of Columbus, Ohio, has been an exercise in frustration.

There was the time he visited the Easton Town Center location to buy a laptop for his 11-year-old daughter and spent almost 20 minutes getting an employee to accept his credit card. In January, Smith was buying a monitor and kept asking store workers to check him out, but they couldn’t because they were Apple “Geniuses” handling tech support and not sales.

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