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Posts tagged Marketing
Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer.

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Wato Undo the Bridge

(Est. 2019) “Wato, available in Sweden, was created with the purpose of filling a vacuum in the market within functional drink. The first sugar-free and carbonated liquid substitute with or without caffeine, with the aim of being able to offer a more tasty and delicious alternative ‘on the go’ than traditional energy drink alternatives.” (Google-translated)

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Owning your message means more than brand safety – it also means brand suitability

Reading the headlines over the past 24 months have spotlighted the strain in the relationship between the digital advertising industry and the consumer. Not only have consumers become wary of industry practices, but data breaches and a growing trend of unsafe and offensive content on digital channels have paved the way for an increase in scrutiny by regulators and advertisers globally. 

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