Curious Brand
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Curious About Brand & Design

Posts tagged Brand
Connecting brand, strategy and people when developing strong teams

Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on the growth of their business in a holistic sense.

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CREATIVE TYPES: STEFAN SAGMEISTER AND JESSICA WALSH

The creative fuel behind the most powerful duo in the design world today is simple: Boredom

For Austrian-born Stefan Sagmeister and native New Yorker Jessica Walsh, designers and creative directors of New York-based firm Sagmeister & Walsh, that shared creative restless has led to a collaboration based on the ethos that you can—and indeed, must—be free to follow your interests wherever they lead.

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What It’s Like to Have an ADHD Brain

’ve always sought comfort in familiar things. I rewatch the same TV shows. I reread the same books. I listen to the same songs for months on end. My routine isn’t about scheduling — it’s about having a shortlist of familiar activities. It feels as if I’m trying to escape my own spinning brain.

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Owning your message means more than brand safety – it also means brand suitability

Reading the headlines over the past 24 months have spotlighted the strain in the relationship between the digital advertising industry and the consumer. Not only have consumers become wary of industry practices, but data breaches and a growing trend of unsafe and offensive content on digital channels have paved the way for an increase in scrutiny by regulators and advertisers globally. 

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