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Snickers' ice cream eases an awkward teenage moment in this cute European spot

Max Sherman directs ad by CLM BBDO breaking in Germany

By Alexandra Jardine, Published On Jul 03, 2019.

Better known for its "You're not you when you're hungry" campaign via BBDO, Snickers is taking a different tack in a European spot for its ice cream bars this year. 

Breaking in Germany and then running in other territories including Russia and Australia, the spot, by French agency CLM BBDO, depicts a classic awkward teenage moment with a young guy and his date sitting nervously on a sofa. He tries to put an arm around her, but she immediately moves away. However, fetching a Snickers ice cream from the fridge seems to be the remedy—passion ensues, and there's a funny moment when Dad walks in. However, it seems love can only last as long as the frosty treat. 

Max Sherman at Insurrection directed.