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KFC turned its chicken bucket into a hat

The latest brand spin-off is designed by a St. Petersburg streetwear brand

Over the past few years we've seen just about every spin-off product accessory you can think of associated with KFC—from nail polish to scented candles.

The latest way to show your love for the Colonel comes from Russia, where as part of a rebrand for KFC, agency Wieden & Kennedy Amsterdam has turned the fast feeder's iconic chicken container into a "bucket hat."

The limited-edition accessory is designed by St.Petersburg-based streetwear brand Mam Cupy and is available for 24 Euros from the Mam Cupy website. It's being supported with a campaign shot by photographer and filmmaker Arthur Couvat, who has previously worked with Nowness, Vice and Vans skateboarding. 

KFC says that the "bucket hat" beloved of '90s rave culture is having something of a comeback, so the idea is quite timely. in a surprising piece of product placement, the hat makes an appearance in a music video by RSAC for their song "NBA." According to W&K spokesperson, the new song features a reference to "'wings," and as the band have long been KFC fans, their new music video was the "perfect opportunity to covertly debut the hat." 

Now, we just have to shake that thought of greasy fried chicken in our hair ...

Source: adage.com