Recently, Coca-cola & Delta Airlines has collaborated for a bad cause.
Their inflight match-matching brand gesture after many label it creepy.
What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured the Coke and Delta relationship.
Both brands have since apologised for the campaign. The napkins encouraged passengers to write down their phone number and give it to their their plane crush.
The napkins said “because you’re on a plane full of interesting people and hey… you never know,” and “be a little old school, write down your number and give it to your plane crush. ”