Curious Brand
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Curious About Brand & Design



There is a reason the saying “ do not put all your eggs in one basket” has been around for centuries. The advice is clear: a business cannot concentrate all its efforts and resources in one area and expect to survive long-term. The brands that evolve and experiment in new sectors, like Amazon and Microsoft, are the ones who will continue to outperform competitors; while the brands that are slower to adap to diversify, like Walmart and Apple, will miss a key opportunity to grow brand value.


David Haigh

Ceo, Brand Finance