Lego's new and first global brand campaign
Uber introduces kiosks at Toronto's Pearson Airport for travelers without phones
Lego's new brand campaign, "Rebuild the World," promises a lot with its tagline.
The tagline, which is so powerful, is relevant to today's world and a catchy one. The feel of the campaign (at least its video) is comforting and relaxed. However, some might think there is a "hostility" and "killing" in it. Moreover, this wouldn't be wrong.
New Logo and Identity for Slack by Pentagram and In-house
A brand is more than just one product, and nowadays, consumers need more than only one product. The short-limit attention span youth looks for their brands in new areas - channels.
AI Critical For Brand Strategy
Slack logo update that we liked:
Derived from the original logo and built on a grid, the new octothorpe is comprised of two basic geometric shapes—a speech bubble and lozenge—that can be extracted and used as graphic elements.
Nike capitalises on subscription buzz
There is no doubt Artificial Intelligence or so-called AI is becoming a "thing" recently not only for software companies but for the marketing industry as well.
You can now listen to the entire library of Design Better books for free
Retail brands are testing the strategy for the subscription models. Starting with unknown sustainable fashion brands to Urban Outfitters, now it's time for Nike.
Connecting brand, strategy and people when developing strong teams
For the first time ever, our complete Design Better library is available as audiobooks.
That means you can brush up on product design, design leadership, and design thinking and learn new skills while you commute, work out, or sit by the pool with a cold beverage in your hand.
Neuroscientists decode brain speech signals into written text
Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on the growth of their business in a holistic sense.
Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past
When Stephen Hawking wanted to speak, he chose letters and words from a synthesiser screen controlled by twitches of a muscle in his cheek.
But the painstaking process the cosmologist used might soon be bound for the dustbin. With a radical new approach, doctors have found a way to extract a person’s speech directly from their brain.
What Happens To Your Stuff When You Die? I Take Care Of That.
Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer.
This Strategy Makes It Impossible To Procrastinate
We park the box truck in the dead man’s yard like a six-ton hearse and knock on the front door. A disheveled middle-aged woman answers, still in her pajamas.
“I forgot you were coming,” she says, leaning out the door to see the truck. Emblazoned on the side: William J. Jenack: Estate Appraisers & Auctioneers.
CREATIVE TYPES: STEFAN SAGMEISTER AND JESSICA WALSH
How often have you started a new habit that you already quit after several days? If you’re like me in the past, the answer is something like, “all the time.”
Forming a new habit is hard. I don’t have to tell you that. We all know how difficult it is to live a prosperous and healthy life. If it were easy, everybody would do it.
The creative fuel behind the most powerful duo in the design world today is simple: Boredom.
For Austrian-born Stefan Sagmeister and native New Yorker Jessica Walsh, designers and creative directors of New York-based firm Sagmeister & Walsh, that shared creative restless has led to a collaboration based on the ethos that you can—and indeed, must—be free to follow your interests wherever they lead.
Generalise, don't specialise: why focusing too narrowly is bad for us
In June US-based retailer Kohl’s added clothing for people with disabilities and complex medical needs to three of its private-label brands for kids. The Jumping Beans, SO and Urban Pipeline brands will now feature clothing with abdominal access and sensory-friendly materials, as well as wheelchair-friendly options. The idea was championed internally by Kohl’s employees whose children have special medical or developmental needs.
Facebook has set a new diversity goal to double its global female workforce
The 10,000-hour rule says intense, dedicated practice makes perfect – at that one thing. But what if breadth actually serves us better than depth?
Innovation of the Day - 7 ELEVEN
The social media giant also wants half of the company's U.S. workforce to be from underrepresented groups by 2024
KFC turned its chicken bucket into a hat
In June, 7-Eleven launched an update to its 7Now delivery app to include thousands of new locations – 7Now Pins – so customers can order to public spaces.
Snickers' ice cream eases an awkward teenage moment in this cute European spot
Over the past few years we've seen just about every spin-off product accessory you can think of associated with KFC—from nail polish to scented candles.
I’ve been a ‘millennial therapist’ for more than 5 years—and this is their No. 1 complaint
Better known for its "You're not you when you're hungry" campaign via BBDO, Snickers is taking a different tack in a European spot for its ice cream bars this year.
10 creative branding trends for 2019
Let me start by saying that I never expected to be a “millennial therapist” when I entered the field of psychotherapy 10 years ago.
But five years into practicing, I began to notice an influx of millennials seeking my help. Now, 90% of my patients are between the ages of 23 and 38. (The rest are mostly parents of millennials.)
Are you a cutting-edge brand or a traditional one? Are you at the forefront of new discoveries, or are you bringing back a little of the “good ol’ days”? The branding trends for 2019 divert into two definitive and opposing paths, futuristic and nostalgic, and consumers use these trends as signals to determine which side your company falls into.