Curious Brand
Curiosity - Brand - Experiences

Curious About Brand & Design

Connecting brand, strategy and people when developing strong teams

Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on the growth of their business in a holistic sense.

Read More
Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer.

Read More

The creative fuel behind the most powerful duo in the design world today is simple: Boredom

For Austrian-born Stefan Sagmeister and native New Yorker Jessica Walsh, designers and creative directors of New York-based firm Sagmeister & Walsh, that shared creative restless has led to a collaboration based on the ethos that you can—and indeed, must—be free to follow your interests wherever they lead.

Read More
I’ve been a ‘millennial therapist’ for more than 5 years—and this is their No. 1 complaint

Let me start by saying that I never expected to be a “millennial therapist” when I entered the field of psychotherapy 10 years ago.

But five years into practicing, I began to notice an influx of millennials seeking my help. Now, 90% of my patients are between the ages of 23 and 38. (The rest are mostly parents of millennials.)

Read More
10 creative branding trends for 2019

Are you a cutting-edge brand or a traditional one? Are you at the forefront of new discoveries, or are you bringing back a little of the “good ol’ days”? The branding trends for 2019 divert into two definitive and opposing paths, futuristic and nostalgic, and consumers use these trends as signals to determine which side your company falls into.

Read More
volkan akyolComment