Retail brands are testing the strategy for the subscription models. Starting with unknown sustainable fashion brands to Urban Outfitters, now it's time for Nike.Read More
Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on the growth of their business in a holistic sense.Read More
When Stephen Hawking wanted to speak, he chose letters and words from a synthesiser screen controlled by twitches of a muscle in his cheek.
But the painstaking process the cosmologist used might soon be bound for the dustbin. With a radical new approach, doctors have found a way to extract a person’s speech directly from their brain.Read More
Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer.Read More
We park the box truck in the dead man’s yard like a six-ton hearse and knock on the front door. A disheveled middle-aged woman answers, still in her pajamas.
“I forgot you were coming,” she says, leaning out the door to see the truck. Emblazoned on the side: William J. Jenack: Estate Appraisers & Auctioneers.Read More
How often have you started a new habit that you already quit after several days? If you’re like me in the past, the answer is something like, “all the time.”
Forming a new habit is hard. I don’t have to tell you that. We all know how difficult it is to live a prosperous and healthy life. If it were easy, everybody would do it.Read More
The creative fuel behind the most powerful duo in the design world today is simple: Boredom.
For Austrian-born Stefan Sagmeister and native New Yorker Jessica Walsh, designers and creative directors of New York-based firm Sagmeister & Walsh, that shared creative restless has led to a collaboration based on the ethos that you can—and indeed, must—be free to follow your interests wherever they lead.Read More
In June US-based retailer Kohl’s added clothing for people with disabilities and complex medical needs to three of its private-label brands for kids. The Jumping Beans, SO and Urban Pipeline brands will now feature clothing with abdominal access and sensory-friendly materials, as well as wheelchair-friendly options. The idea was championed internally by Kohl’s employees whose children have special medical or developmental needs.Read More
The 10,000-hour rule says intense, dedicated practice makes perfect – at that one thing. But what if breadth actually serves us better than depth?Read More
The social media giant also wants half of the company's U.S. workforce to be from underrepresented groups by 2024Read More
Better known for its "You're not you when you're hungry" campaign via BBDO, Snickers is taking a different tack in a European spot for its ice cream bars this year.Read More
Let me start by saying that I never expected to be a “millennial therapist” when I entered the field of psychotherapy 10 years ago.
But five years into practicing, I began to notice an influx of millennials seeking my help. Now, 90% of my patients are between the ages of 23 and 38. (The rest are mostly parents of millennials.)Read More
Are you a cutting-edge brand or a traditional one? Are you at the forefront of new discoveries, or are you bringing back a little of the “good ol’ days”? The branding trends for 2019 divert into two definitive and opposing paths, futuristic and nostalgic, and consumers use these trends as signals to determine which side your company falls into.Read More
n this conversation with Courtney E. Martin, IDEO’s Tim Brown discusses the arc of his career, and how creative industries have evolved, from the early socialization of design thinking to the changing relationship between design and engineering to the urgent challenge of design ethics.Read More
The Emotions Report
In this report we examine how we share emotions online, when we use emojis, and the impact emotional conversations has on brands and agencies.Read More
Form design can be boring, and users invariably hate filling them out.
Forms are a necessary component of any website; be it contact forms, payment details, account creation, lead generation, etc, users definitely need to interact with some sort of form when using your product. The purpose of this post is to highlight some of the key guidelines which I follow when it comes to designing better forms.Read More
Want more: 🔗View & share online 🔍Search the archive 💬Discuss in Slack US airline JetBlue partnered with RuPaul’s Drag Race, the reality competition series for drag queens, for an array of initiatives in honor of Pride Month.Read More